Facebook Reports 8.7 Percent of Active User Accounts are Fake
August 2, 2012 9:23 PM
comment(s) - last by
That is a total of about 83 million of its 955 million active users
Facebook has determined thaabs sizable portion of its user accounts are fake, which could shine a bit of bad light on the company's total number of
monthly active users
Currently, Facebook has 955 million active Facebook users. Of this total, nearly 8.7 percent (83 million) are fake accounts.
The fake accounts were further categorized into three groups, including duplicates, user misclassified and undesirable accounts.
Duplicates, meaning a user has two accounts for one person, equates to about 4.8 percent of fake monthly active users. Misclassifieds, meaning users create personal accounts for businesses or organizations, account for 2.4 percent of the fake accounts, and undesirables, or those that breach Facebook's terms of agreement, account for 1.5 percent of fake active users.
Facebook recently shared its
10-Q SEC document, which showed that
Facebook only grew 10 percent to 168 million in the United States last year, where the global average is 29 percent
. The document also revealed that
users are leaning more toward mobile
use rather than desktop PC use when accessing Facebook.
The number of users that accessed Facebook by mobile device increased 23 percent since March 2012. There were 83 million mobile users in March and 102 million mobile users in June.
What does this mean exactly? It means that Facebook better get more serious about mobile -- especially in the advertising sector -- if it wants to make any ad revenue.
Last year, Facebook had $3.15 billion in total advertising sales, but none of this came from ads on mobile devices.
The social giant is expected to
release its own smartphone
Facebook also recently posted its
first financial earnings report
since going public in May 2012, where it failed to impress investors with
a net loss of $157 million (8 cents per share). This was likely due to the $1.3 billion the company paid in compensation regarding stock-based pay after the initial public offering (IPO) in May.
posted $1.18 billion in Q2 2012 revenues, which was a 32 percent jump from Q2 2011. This figure modestly passed analyst expectations of $1.15 billion in revenues.
This article is over a month old, voting and posting comments is disabled
8/3/2012 8:36:45 AM
"Facebook has determined"
And after reading that preface one realizes that the actual figure is most likely multiple times the figure they "determined" for the same reason that they "can't corroborate " this easily detected practice:
Facebook Detectives Can’t Corroborate Claims of Clicky Robots
[Facebook user] Limited Run built what it called “a page logger” to track all page loads. This last piece of software provided evidence to fully convince the company that “80% of clicks we were paying [Facebook] for were from bots”
"Spreading the rumors, it's very easy because the people who write about Apple want that story, and you can claim its credible because you spoke to someone at Apple." -- Investment guru Jim Cramer
Facebook's Mobile Traffic Jumps 23 Percent Since March
August 1, 2012, 4:38 PM
Facebook Q2 2012 Earnings Meet Analyst Predictions, But Shares Plummet
July 27, 2012, 11:29 AM
Facebook Smartphone to be Released in Mid 2013
July 26, 2012, 5:40 PM
Facebook Wants Childen Under 13 to Join Its Site
June 4, 2012, 10:17 AM
Apple Says Nude Celebrity Photo Dump Wasn’t Result of iCloud, Find My iPhone Breach
September 2, 2014, 3:26 PM
FCC Orders Advertisers to Cut Out That Racket, Turn Down Commercials
August 29, 2014, 12:49 PM
Dropbox Bows to Competitive Pressure, Provides 1TB of Storage for $10/Month
August 27, 2014, 11:17 AM
Amazon Acquires Twitch for $970 Million
August 25, 2014, 4:37 PM
Facebook Adds Satire Tags to Its Auto-Generated "Related News" Posts
August 18, 2014, 10:43 AM
Comcast, TWC Pull Dinner Gift for FCC Commissioner... Sort Of
August 15, 2014, 1:10 PM
Most Popular Articles
Numerous Leaks Detail 4.7" iPhone 6 Processor, RAM, Cellular and NFC Capabilities
August 29, 2014, 10:37 PM
Apple Builds Not-So-Secret Secret 3-Story Tower for iPhone 6/iWatch Unveil
August 28, 2014, 3:41 PM
Windows 9: "Upgrade Now" Button Coming for Enterprise Updates, ARM Preview in H1 2015
August 26, 2014, 8:00 PM
Buzz Grows Over Upcoming Lenovo Vibe X2's "Layered" Rim, Intel Chip
August 29, 2014, 4:59 PM
Comcast Forced Fees by Reducing Netflix to "VHS-Like Quality"
September 1, 2014, 7:18 PM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information