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Sony CEO Kazuo Hirai  (Source:
The company said a weak global economy and exchange rate moves are the cause

Sony is in hot water -- that's nothing we haven't heard before. The electronics company has been struggling with areas like its TV sector for a while now, and these troubles are reflected in the most recent financial earnings report.

Sony posted operating profit of $6.28 billion yen ($80 million), a significant 77 percent decrease compared to one year earlier. Analysts only predicted a 36 percent profit drop.
Sony had a 94 billion yen operating loss and $24.64 billion yen net loss for the quarter ended June 30.

Also, Sony slashed its previous financial predictions for the year until March 2013. It cut its operating profit forecasts from 180 billion yen to 130 billion yen, and also reduced its TV shipment predictions from 17.5 million to 15.5 million as well as its handheld device sales from 16 million to 12 million.

One glimmer of light, however, is that PlayStation sales are remaining at the previous prediction of 16 million sales.

So what's Sony's beef? The company said a weak global economy and exchange rate moves. Also, a lot of it has to do with the company's TV unit. Last December, Sony decided to shake up its TV division by negotiating a buyout of its 50 percent manufacturing stake with Samsung in the LCD joint venture. It also split its TV division into three units consisting of sales of LCD TVs, outsourcing manufacturing to cheaper foreign facilities and developing future TVs.

But help may come in the form of the new CEO, Kazuo Hirai, who was appointed to the position in February 2012. He vowed to take over the struggling TV unit himself, and made other management changes to help bring the company back to life.

In April 2012, Hirai came up with an entirely new game plan for making Sony profitable, which included design changes to gadgets like TVs, a reduction of certain models, and expanded game titles and subscription services.

Despite Hirai's best efforts, the company had to cut 6 percent of its global workforce in April in order to save some cash. Later, in May, Sony reported a record $5.7 billion USD annual loss.

Source: Reuters

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RE: Sony makes best 15" laptops on the market
By Solandri on 8/2/2012 8:11:43 PM , Rating: 2
That particular IPS screen has gotten panned for not showing reds correctly. It shouldn't matter to most people, but if you do photo or graphics work you probably want to steer clear of it. (It's why I crossed the SE off my buy list. Otherwise I agree it has very nice specs for the price.)

RE: Sony makes best 15" laptops on the market
By Pirks on 8/2/2012 8:22:05 PM , Rating: 2
"One thing to note: You can't see any reflections on the Vaio SE. Shows how awesome the anti-glare is. Should you buy one even if the colour is off? Yup."

That's exactly what I thought after I got this laptop. I'm not a photographer so I don't give a thing about color gamut but the antiglare is best I've seen in my life, so I paid $1200 to Sony without hesitating and I'm likely to pay again, 'cause my wife wants the same laptop now instead of her ancient 2007 Dell Vostro :))) I think that compared to other screens in other laptops, this Vaio's screen for its price is a MEGA steal . The 15" laptop with same or better screen for same or lower price DOES NOT EXIST.

By Pirks on 8/2/2012 8:31:28 PM , Rating: 1
Plus it's also impossible to find such a thin _and_ light weight 15" laptop, plus the backlit keyboard, plus the large touchpad, plus the sheet battery that makes it really really long lasting machine if you opt for it.


All in all, taken all features/specs together, nothing beats this Vaio SE for its price. Even remotely.

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