Amazon Instant Video Takes Siege on Netflix to the iPad
Jason Mick & Brandon Hill
August 1, 2012 4:12 PM
comment(s) - last by
But Airplay is still not support due to Apple's controlling ways
Amazon.com, Inc. (
) is stepping up its assault
, Inc. (
) and Hulu (multiple owners), announcing the availability of an Amazon Instant Video app on the Apple, Inc. (
Previously, Amazon had only offered
Prime Instant Video
via an app its
popular Kindle Fire
in the tablet space. But access to the iPad opens the door to tens of millions of users in the U.S. alone.
The streaming video service is part of Amazon's Prime service, which also includes the perk of free two-day shipping. Some books, including the popular Harry Potter septology are also available for free for subscribers. Prime is free to Kindle Fire purchasers for one month.
Amazon offers Instant Video for Sony Corp.'s (
) PlayStation 3 and for Microsoft Corp.'s (
) Xbox 360. It also is available as an app for Roku Corp.'s set-top boxes.
Like Netflix's iPad app, Amazon Instant Video for the iPad comes with an important limitation -- it doesn't work over AirPlay (audio streams are supported, but video isn’t, making it worthless for Amazon Instant Video), Apple's re-streaming solution that pushes video wirelessly from the iPad to an Apple TV. Thus you'll be stuck watching your iPad stream on the small screen.
This is due to Apple's decision to lock developers out of the AirPlay API. Some developers have rebelled against this restriction looking to reverse engineer the protocol, but have been subsequently smacked down by Apple [
The app itself is quite slick and video playback has proven to be rather smooth with decent quality (for a streaming service) over Wi-Fi. However, Amazon has left out any ability to search for titles from within the app itself. The easiest solution for users is to search for titles using Amazon.com and add them to your Watchlist, which is accessible from the iPad app.
Instant Video offers some advantages over Netflix. While it lacks as big a catalogue, it's slightly cheaper than Netflix's streaming video service or
, both of which are $96/year ($7.99 USD/month).
This article is over a month old, voting and posting comments is disabled
8/1/2012 5:11:05 PM
Depends what you like. I think Netflix is an amazing value for the money, not shabby at all. And the best part, commercial free! I do, however, agree that they could make it easier to FIND the good stuff like
I know Prime has Babylon 5! So jealous of that, c'mon Netflix make my day.
8/1/2012 5:26:42 PM
Re: I know Prime has Babylon 5!
Really. I checked, and it was $1.99 an episode. I do have an actual Prime membership BTW (w/ the 50% discount by being a student). Wonder what I'm missing out on.
8/1/2012 5:33:11 PM
Ah crap, I guess they took it down since I saw it on there a while back.
8/2/2012 10:34:08 AM
babylon 5 is one of the very few shows i have on DVD, including the movies. its great
am currently watching the old original twilight zone in HD on netflix streaming. man does it look good.
"I want people to see my movies in the best formats possible. For [Paramount] to deny people who have Blu-ray sucks!" -- Movie Director Michael Bay
Quick Note: Netflix Beats Apple in 2011 U.S. Online Movie Business Revenue
June 1, 2012, 8:04 PM
Amazon Launches $199, 7" Kindle Fire Tablet
September 28, 2011, 9:58 AM
Hulu Plus Hits One Million Subscriber Mark Well Ahead of Schedule
September 22, 2011, 12:16 PM
UPDATE: Amazon Opens Up "Free" Instant Video Streaming for Prime Members
February 22, 2011, 7:45 AM
Sony's Xperia Z3 Gets Detailed in Leaked Photos
July 25, 2014, 2:30 PM
Heavy Users of Verizon’s “Unlimited” LTE Data Could Soon See Targeted Throttling
July 25, 2014, 1:52 PM
Motorola Moto X+1 Makes Appearance in Leaked Photos
July 25, 2014, 12:06 PM
Sony Finally Adds 3D Blu-ray Support to PS4
July 24, 2014, 3:44 PM
IDC: Although Apple Remains at Top of Tablet Market, Share Falls from 33% to 26.9%
July 24, 2014, 1:24 PM
Thanks in Part to Strong G3 Launch, LG Sells 14.5 Million Smartphones in Q2
July 24, 2014, 10:18 AM
Most Popular Articles
Microsoft Kills Entertainment Unit, May Shelve Flagship Lumia "McLaren"
July 18, 2014, 7:40 PM
JJ Abrams Unveils X-Wing Starfighter for New "Star Wars" Movie
July 21, 2014, 12:24 PM
Ford Details ’15 F-150’s 325hp, 2.7L EcoBoost V6; Demonstrates 732-lb Weight Loss
July 22, 2014, 6:55 PM
Comcast Memo: Harassing Customers During Retention Calls Actually IS Our Policy
July 22, 2014, 5:19 PM
Motorola Moto G Successor Reportedly Uncovered, Moto X Discounted by up to $75
July 21, 2014, 1:11 PM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information