Print 4 comment(s) - last by StevoLincolnit.. on Aug 2 at 1:08 PM

There were 83 million mobile users in March and 102 million mobile users in June

Facebook's recent dedication to mobile came just in time -- the number of users accessing the social network by mobile devices is growing by leaps and bounds.
According to Facebook's 10-Q SEC document, the number of users that accessed Facebook by mobile device increased 23 percent since March 2012. There were 83 million mobile users in March and 102 million mobile users in June. 
With so many users leaving the desktop and switching over to mobile (18.7 percent of 543 million mobile users don't even use a desktop to visit Facebook monthly), it's time for the social giant to take mobile seriously -- especially in the advertising realm
On a desktop, Facebook can pop about seven ads on the sidebar. However, on the mobile version, Facebook can only place about one sponsored story per page. This means a huge difference in ad clicks between the two platforms. In fact, mobile social ads have the potential to receive 13 times as many clicks as desktop ads according to TechCrunch. Also, Sponsored Stories bring in $1 million in ad spend per day, where $500,000 is from mobile side alone. 
This means putting more ads on the forefront of Facebook's mobile version somehow without completely ruining the user experience. Facebook may have this whole thing figured out by the time it releases its own Facebook smartphone, which is due out in mid-2013. Facebook is also working on its iOS app, which, in addition to working improvements, may have different ad features now that the social giant is seeing what a huge impact mobile is having. 
Facebook's 10-Q SEC document also revealed that Facebook only grew 10 percent to 168 million in the United States last year. The global average is 29 percent. However, Brazil users grew 146 percent this year to 54 million and India grew 84 percent to 59 million. The U.S. only added about 15 million.
On a better note, the 10-Q SEC document found that Facebook only spent $24 million on four acquisitions: Tagtile, Lightbox, Karma and Glancee. 

Source: TechCrunch

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

Mobile Ads 13 times more likely to be clicked
By aurareturn on 8/1/2012 6:40:00 PM , Rating: 2
Am I the only one that's less likely to click on an mobile ad than desktop ad?

If I click on a mobile ad, it's usually on accident with my big fingers.

I never click on mobile ads because a smartphone is limited in screen space and far less intuitive in managing multiple windows/mult-tasking.

By StevoLincolnite on 8/2/2012 2:34:31 AM , Rating: 3
I never click on or see adverts at all, thanks to Ad Block plus.
You get bombarded with adverts everywhere, via billboards and signs, Radio, Television, start of a DVD/Blu Ray movie, Movie theater... Even via the Post and Phone calls/SMS. - I am glad to be free from it from web browsing.

RE: Mobile Ads 13 times more likely to be clicked
By Kurz on 8/2/2012 9:56:34 AM , Rating: 2
I love my rooted phone. Blocking all adverts atm.

By StevoLincolnite on 8/2/2012 1:08:36 PM , Rating: 2
I "lol" every time someone uses the term "rooted".
Australians have another definition for that word. :)

"Let's face it, we're not changing the world. We're building a product that helps people buy more crap - and watch porn." -- Seagate CEO Bill Watkins

Most Popular ArticlesAMD, Zen Processor might power the upcoming Apple MacBook Pro
September 30, 2016, 5:00 AM
Leaked – Samsung S8 is a Dream and a Dream 2
September 25, 2016, 8:00 AM
Are you ready for this ? HyperDrive Aircraft
September 24, 2016, 9:29 AM
Inspiron Laptops & 2-in-1 PCs
September 25, 2016, 9:00 AM
Apple’s Siri Speaker is a Game Changer
September 26, 2016, 5:00 AM

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki