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Apple looks to try to reinvigorate sales

Q2 proved a rarity.  Usually it was Apple, Inc. (AAPL) who left analysts moderately bullish forecasts looking like silly bears.  But in Q2 Apple saw the analysts scoring a win, as its sales fell short of expectations.

It hopes to right the ship with the iPhone 5, which according to numerous sources is rumored to be announced on Sept. 12.  An October or late September launch will likely follow.

Much is already known about the iPhone 5, Apple's sixth generation smartphone.  It will pack a bigger screen, an LTE modem, more DRAM, and a slightly faster processor.  But it offers much less improvements in the user interface department managing only baby steps with iOS 6.

As Google Inc. (GOOG) begins to roll out devices with the super-slick Android 4.1 "Jelly Bean" on board, it remains to be seen whether Apple's modest hardware upgrades and bare-bones software updates are enough to keep up. 

Sources: All Things D, iMore

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By name99 on 8/1/2012 3:39:51 PM , Rating: 2
People said the same thing when the 4S came out. Plenty of sneers that it looked the same, that the only difference Siri which "didn't work", and a bunch of technical features (dual core, HSPA+, BT4, CDMA) which "normal people" did not care about.
But, as we have seen, the 4S sold in twice the volume of the 4.

I assume at least part of the reason Apple thinks the iPhone new will sell well is that they seem to have lined up their partners in China now, with both the underlying technology and the distribution deals in place.
An alternative possibility (which does not change the big picture for Apple) is that the iPhone new sales will be basically the same as the iPhone 4S sales, but there's a price drop ahead for the iPhone 4S as the cheap Apple "world phone", and a big push to sell this to the middle class in places like Indonesia, South Africa, and most of South America.

Either way Asymco is not simply guessing these numbers. They are based on such public information as is available, for example money that Apple has spent on capital improvements (which mostly means money spent to help Foxconn and Pegasus expand their production facilities).

"A lot of people pay zero for the cellphone ... That's what it's worth." -- Apple Chief Operating Officer Timothy Cook

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