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Apple looks to try to reinvigorate sales

Q2 proved a rarity.  Usually it was Apple, Inc. (AAPL) who left analysts moderately bullish forecasts looking like silly bears.  But in Q2 Apple saw the analysts scoring a win, as its sales fell short of expectations.

It hopes to right the ship with the iPhone 5, which according to numerous sources is rumored to be announced on Sept. 12.  An October or late September launch will likely follow.

Much is already known about the iPhone 5, Apple's sixth generation smartphone.  It will pack a bigger screen, an LTE modem, more DRAM, and a slightly faster processor.  But it offers much less improvements in the user interface department managing only baby steps with iOS 6.

As Google Inc. (GOOG) begins to roll out devices with the super-slick Android 4.1 "Jelly Bean" on board, it remains to be seen whether Apple's modest hardware upgrades and bare-bones software updates are enough to keep up. 

Sources: All Things D, iMore



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By TakinYourPoints on 8/1/2012 3:34:52 AM , Rating: 1
I completely agree that there's LOTS of room for improvement in mobile devices, and we'll see it for sure. Compare smartphones with media players from ten years ago, amazing!

That said, if we're comparing what is actually out there, to say that the iDevices are lagging in any way is weird given hard performance numbers (not even going to get into the developer ecosystem).

Can they get faster than they are? Certainly. Are competitors barely keeping up as they are? Certainly. It makes sense too given that everyone has access to a similar pool of resources (flash memory, wireless technologies, etc). The biggest difference is GPUs, and that is mainly NVIDIA's fault for not keeping up with PowerVR.


"We don't know how to make a $500 computer that's not a piece of junk." -- Apple CEO Steve Jobs














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