Print 20 comment(s) - last by NellyFromMA.. on Aug 2 at 11:31 AM

New Sony tablet looks interesting, but can it compete with the iPad

If you're a fan of Sony's Android tablets such as the Tablet S that launched a while back, you may be interested hear this. What appears to be a set of slides used for internal purposes at Sony has leaked online showing an unannounced tablet.
The tablet is billed as the Sony Xperia Tablet and is presumed to be the successor to the Tablet P. One of the slides shows that the new tablet is 8.8 mm thick at its thinnest point and 11.85 mm thick at its thickest point. 
Those dimensions make it 42% thinner than its predecessor. The display of the new tablet is 9.4-inches, and it has a resolution of 1280x800. The operating system is said to be "at least" Android 4.0, though it would make sense for Sony to launch the tablet with Jelly Bean. The slides also show the tablet will be offered with 16 GB, 32 GB, or 64 GB of internal storage and there'll be a version of the tablet with 3G mobile broadband.
The tablet will have integrated Bluetooth 3.0, a SD card slot for storage expansion, and stereo speakers. The tablet has a 6000 mAh battery and uses NVIDIA’s quad-core Tegra 3 processor.
The slides also show an interesting accessory cover that acts as a stand and has an integrated keyboard. That integrated keyboard cover is reminiscent of what Microsoft has included with its Surface tablet.
One of the slides lists tentative pricing for the tablet and various accessories. According to the slide, the 16 GB tablet will sell for $449.99, the 32 GB version will sell for $549.99, and the 64 GB version will sell for $649.95. The docking stand with the integrated keyboard is listed at $99.99.

Sources: Mobiflip, Engadget

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$449 wtf are they thinking?
By stm1185 on 7/31/2012 10:32:46 AM , Rating: 2
If Google is selling a 7 inch Tegra 3 tablets for $199, you cannot sell a 9.4 inch Tegra 3 tablet for $449. Someone at Sony needs to realize that or be doomed to more failure.

RE: $449 wtf are they thinking?
By Nortel on 7/31/2012 10:33:40 AM , Rating: 3
Knowing Sony, they must have had this in the pipeline for 3 years... trying to compete against the original iPad.

RE: $449 wtf are they thinking?
By quiksilvr on 7/31/2012 10:38:20 AM , Rating: 2
Exactly. This thing needs to be $299 in order to be competitive. The iPad 2's battery life and cpu/gpu is slightly better than Tegra 3 and that only costs $399.

RE: $449 wtf are they thinking?
By kleinma on 7/31/2012 10:45:00 AM , Rating: 2
They also like to use stupid names like Xperia. Is that EXperia or Zperia? While I am sure it is the EX sound, it doesn't help that Motorola put out a XOOM tablet with a Z sound. Everyone laughed at the iPad name, but the reality is the name is short, concrete, and a house hold word now. No one is going to be saying "oh you got an Xperia, nice"

I am not a fan of Apple products, but they at least have the marketing down where the rest of these stupid companies fall flat on their faces.

RE: $449 wtf are they thinking?
By Flunk on 7/31/2012 10:49:56 AM , Rating: 2
I doesn't really matter how stupid the name is, if you sell millions of them people get used to it.

RE: $449 wtf are they thinking?
By zephyrprime on 7/31/2012 11:00:44 AM , Rating: 2
...except they aren't able to sell millions of them...

RE: $449 wtf are they thinking?
By kleinma on 7/31/2012 12:25:07 PM , Rating: 2
It affects brand recognition. I remember when Sony had their line of Wega TVs and people constantly had to say "Yeah I got a Sony Wega or Vega, not sure how to pronounce it". It was spelled WEGA but pronounced VEGA, and all it did was confuse people.

RE: $449 wtf are they thinking?
By augiem on 8/2/2012 3:02:55 AM , Rating: 2
Don't forget about Vaio, and worse the logo used a font that made it look like Uaio...

RE: $449 wtf are they thinking?
By aliasfox on 7/31/2012 11:10:33 AM , Rating: 2
Well, in most instances, the Tegra3's CPU is at least as fast, and can be faster when the software's optimized for it. The Tegra3's GPU is relatively unspecial, I'd say.

With Nexus7 at $199, iPad 7.85" (essentially downsized iPad2) expected at $299 and iPad2 or some variant of Transformer Prime (which is thinner with the same internals) at $399, the Sony at $449 doesn't seem to be competitive at all.

At least we now know there is a company out there that's even more clueless than most Android/Windows OEM vendors...

RE: $449 wtf are they thinking?
By Sazabi19 on 7/31/2012 12:23:12 PM , Rating: 1
If I had to do it again I would still get my Asus Transformer Infinity again. It has better specs (screen resolution at least) and micro sd expansion for sure. I love this thing just as I loved my TF101 when it came out. Price is right on par with the market and competitive with other offerings. The keyboard dick is a bit more expensive but it gives you more battery life (not sucking it away), a full size sd card reader, a usb port, and you can actually use the keyboard as a stand (and is a cover). I'm honestly not sure why you would get a different tablet in the 10" space (if I wanted a 7" the Nexus 7 would be it hands down), they are all priced pretty much the same accept the Infinity has the best specs all the way around. Sony is already dead in the water with this new device and behind the game.

RE: $449 wtf are they thinking?
By NellyFromMA on 7/31/2012 12:41:16 PM , Rating: 3
... not every single company can afford to subsidize their hardware (often the only thing they are profitting from) just to please the consumers.

Also, keep in mind there are real supply shortages of the components necessary particularly due to Apple's dominance of the supply chains, nevermind international issues etc.

Why do consumers feel entitled to everything they want regardless of reasonablity or practicality.

It's just weird some of the things I hear / read...

RE: $449 wtf are they thinking?
By stm1185 on 7/31/2012 4:12:34 PM , Rating: 1
Well either they compete by subsidizing their hardware or they fail then, because at $449 it can only fail. This is the real world not carebear island where people pay Sony an extra $250 because they understand that competing is tough.

By NellyFromMA on 8/2/2012 11:31:21 AM , Rating: 2
clearly you don't understand that businesses are about generating profits. If you comprehended any of what I actually said, you'd realize subsidizing hardware means either breaking even, or more often than not, taking a LOSS on the sale in order to essentially gain marketshare in hopes that consumers will purchase something ELSE for the device at a profit and those profits will outweigh the initial loss.

Like I said, many of these companies solely profit on HW sales for these devices. Can you explain to ME why YOU are so entitled that Vendors should not profit so that YOU can feel pleased?

That's just not the way a business works. They want, well you know... to actually MAKE money, not PAY YOU to use there stuff at no profit. That makes NO sense.

Economics fail.

RE: $449 wtf are they thinking?
By augiem on 7/31/2012 4:56:55 PM , Rating: 2
I hear you. I was reading an article on the game industry's sales decline on Yahoo the other day and there were literally thousands of comments by readers every single one of which were entitled brats who think they have the right to AAA quality games and demand it all for next to nothing. They don't even begin to think about the realities of what's involved. Idiocracy is so true.

RE: $449 wtf are they thinking?
By augiem on 7/31/2012 4:53:12 PM , Rating: 2
You can't expect every tablet maker to start taking loses/no profit on their devices because Google and Amazon decided to. Sony isn't in the business of making all their money from media sales like Amazon or betting on the future of the cloud like Google. Just because one guy does a loss leader does not all the sudden mean the bar is set at that low price for everyone.

RE: $449 wtf are they thinking?
By stm1185 on 7/31/2012 9:56:16 PM , Rating: 2
Except YES it does mean the bar is set at that low price for everyone. You can't sell 110% of what the other guy is selling for 225% the price, the reason why the other guy's price is so low does not matter, the price is that low, and you have to compete.

The Nexus 7 is not going to just disappear. Sony either finds a way to subsidize their hardware, add unseen value to that hardware, or leaves the market. They have done neither, and as such will fail yet again with their tablet endeavor.

RE: $449 wtf are they thinking?
By augiem on 7/31/2012 11:49:34 PM , Rating: 2
If that were the case every industry where one large company decided to go for it at a loss would no longer make a profit. Case in point, Toyota GTR. They undercut everything on the market and made a faster car to boot. Did Porsche and Ferrari suddenly go out of business? No. Everyone in the world does not think like an accountant/programmer and always make their choices based on what is the best bang for the buck. People are primarily emotional creatures and make decisions based on things other than the cold hard numbers. Apple's the best example of that there is.

Sony does have to find a way to entice the consumer to compete, yes, but it does not necessarily have to be by being the cheapest in the field. The race to the bottom is a dangerous game and rarely turns out well for the companies involved regardless of the industry.

RE: $449 wtf are they thinking?
By augiem on 7/31/2012 11:50:22 PM , Rating: 2
Nissan... How the hell did that come out Toyota. D'oh.

"The Space Elevator will be built about 50 years after everyone stops laughing" -- Sir Arthur C. Clarke

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