HTC Closes South Korean Office After Getting Obliterated in Local Sales
July 30, 2012 1:30 PM
comment(s) - last by
Office is third to be closed in last two months
Taiwan's HTC Corp. (
) is one of the largest Android phonemakers in the world, but the company has
fallen out of contention
for the lead as the smartphone market has
evolved into a "two-horse" race
between South Korea's Samsung Electronics Comp., Ltd. (
) and American device-maker Apple, Inc. (
Amid falling profits HTC has been forced to make cuts. Today it
one of those cuts -- the closure of its South Korean office.
HTC remains a player in the U.S. in terms of market share, but in South Korea it owns only a tiny 1 percent sliver of the market. That number is actually down from the 2 percent it held in the country last year.
Samsung obviously tops South Korean sales charts, but LG Electronics Inc. (
) also has been
. And Pantech Comp., Ltd. has also proven an emerging threat on the market. Together LG, Samsung, and Pantech own 90 percent of South Korea's sales, with foreign handset makers like Apple eating up the remainder.
HTC has closed several offices as part of a downsizing plan. [Image Source: Reuters]
HTC in June
its Brazil office, another weak sales region. Like in South Korea, in Brazil HTC only held 1 percent of the market. HTC has encouraged employees from both offices to apply for a transfer to other regions.
Also in June HTC closed the doors of a research office
in Durham, North Carolina
, releasing approximately 50 employees.
The company has faced extra pressure in recent months
from a weak Euro
and from strong sales of Samsung's best-selling Galaxy S III smartphone, which launched in late June to international acclaim.
This article is over a month old, voting and posting comments is disabled
RE: I love my EVOLTE
7/30/2012 6:09:28 PM
Given how poorly they have performed worldwide, it might be accurate to say that HTC doesn't know how to run a business. On top of that, HTC has always had less than 3% market share in Korea, no matter how awesome their phones may have been.
Even Apple has only managed to grab 9% of the market.
Stupid spam filter won't let me post links!
RE: I love my EVOLTE
7/30/2012 7:38:15 PM
They don't know how to advertise, and Samsung does. HTC went from being an OEM for the phone companies to marketing their own phones, but doesn't have the experience of actually marketing to the end user that Samsung has had practice with for... ever. Even LG has far more experience gearing stuff towards the end user, plus a name that's rather known to go with it. Samsung makes good hardware, has a name to go with it, and still hasn't had the 'bad-name' of lack of support catch up to it in the phone world like has started happening in the TV and other consumer electronics world. That alone makes them far better at the phone game than HTC... although I'll keep buying my HTCs until they simply make an utter piece of trash.
"Intel is investing heavily (think gazillions of dollars and bazillions of engineering man hours) in resources to create an Intel host controllers spec in order to speed time to market of the USB 3.0 technology." -- Intel blogger Nick Knupffer
HTC Continues to Struggle, Amid Weak European Sales, Apple Ban
July 6, 2012, 6:25 PM
HTC Sees Poor Sales in Europe, But Stronger Than Expected Chinese Sales
June 7, 2012, 7:40 PM
LG Looks to Leave Apple Behind With 5-Inch Retina Display
May 28, 2012, 2:23 PM
Quick Note: HTC Profit Officially Down 70 Percent, CEO Blames Apple
April 25, 2012, 10:26 AM
Google's Proposals for Search Antitrust Settlement Shot Down by European Commission
December 20, 2013, 8:52 PM
E-Cigarettes Included in NYC's Smoking Ban
December 20, 2013, 4:00 PM
BlackBerry Partners with Foxconn for BB10 Devices
December 20, 2013, 10:43 AM
3D Systems Acquires Xerox’s Solid Ink Teams in Oregon
December 18, 2013, 7:54 PM
While FCC Debates Allowing In-flight Voice Calls, Delta is Already Saying “Nope”
December 18, 2013, 12:11 PM
New Mac Pro Launches Tomorrow, Starts at $2,999
December 18, 2013, 10:56 AM
Most Popular Articles
China's Moon Rover Lands Safe and Sound, Starts Snapping Pics
December 16, 2013, 1:22 PM
Top Microsoft Graphics Genius Defects to Google
December 17, 2013, 4:27 PM
Report: Fusion Fail? Softbank Wants to Merge Sprint and T-Mobile
December 15, 2013, 6:12 PM
NSA Debates Granting Snowden Amnesty if He Keeps His Mouth Shut
December 16, 2013, 1:17 PM
Harvard Undergrad Busted by Wi-Fi after Making Bomb Threat to Avoid Finals
December 18, 2013, 10:37 AM
Latest Blog Posts
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
Global Cyber Espionage Concerns Reveal Growing Cyber Armies
Nov 29, 2013, 11:04 AM
Is The Period Becoming an Expression of Anger?
Nov 26, 2013, 2:02 PM
NSA and Congress -- You Will Never Kill the Constitution, It's an Idea
Nov 10, 2013, 2:00 PM
AT&T Explores $100B+ USD Deal to Acquire Vodafone's European Operations
Nov 4, 2013, 7:34 AM
More Blog Posts
Copyright 2013 DailyTech LLC. -
Terms, Conditions & Privacy Information