HTC Closes South Korean Office After Getting Obliterated in Local Sales
July 30, 2012 1:30 PM
comment(s) - last by
Office is third to be closed in last two months
Taiwan's HTC Corp. (
) is one of the largest Android phonemakers in the world, but the company has
fallen out of contention
for the lead as the smartphone market has
evolved into a "two-horse" race
between South Korea's Samsung Electronics Comp., Ltd. (
) and American device-maker Apple, Inc. (
Amid falling profits HTC has been forced to make cuts. Today it
one of those cuts -- the closure of its South Korean office.
HTC remains a player in the U.S. in terms of market share, but in South Korea it owns only a tiny 1 percent sliver of the market. That number is actually down from the 2 percent it held in the country last year.
Samsung obviously tops South Korean sales charts, but LG Electronics Inc. (
) also has been
. And Pantech Comp., Ltd. has also proven an emerging threat on the market. Together LG, Samsung, and Pantech own 90 percent of South Korea's sales, with foreign handset makers like Apple eating up the remainder.
HTC has closed several offices as part of a downsizing plan. [Image Source: Reuters]
HTC in June
its Brazil office, another weak sales region. Like in South Korea, in Brazil HTC only held 1 percent of the market. HTC has encouraged employees from both offices to apply for a transfer to other regions.
Also in June HTC closed the doors of a research office
in Durham, North Carolina
, releasing approximately 50 employees.
The company has faced extra pressure in recent months
from a weak Euro
and from strong sales of Samsung's best-selling Galaxy S III smartphone, which launched in late June to international acclaim.
This article is over a month old, voting and posting comments is disabled
7/30/2012 3:19:52 PM
I'm surprised that LG is the number two phone maker over there since their phones are so lackluster.
7/30/2012 4:02:01 PM
LG has some pretty awesome phones in Korea that we don't have (LG Optimus 4x) also some phones where you can watch HDTV OTA, that technology isn't over here yet neither.
7/30/2012 7:27:53 PM
Maybe 3-4 years ago, I remember getting the cheapest phone I could buy. You could watch TV on it without paying any fees. Meanwhile, here in O'Canaduh, they're only just now starting to put TV on smart phones at a steep price.
Anyways, I don't think it should be so surprising that HTC is failing in Korea. Koreans are very loyal to their own companies. They also seem to think highly of products made in the US. They openly hate everything Japanese (including people), so there's almost no competition from Japan on any front.
Having come back to Canaduh, I sometimes feel like a Jetson having gone to the world of the Flinstones. In so many ways Canaduh is so primitive.
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