Print 80 comment(s) - last by marianz.. on Aug 24 at 3:04 AM

  (Source: CH Design)
The latest iPhone may have a 4" screen, but it's basically the same old tried and true design

When it comes to next generation iPhone devices, it appears that Apple just can't plug the leaks of information to the public. In the case of the iPhone 4, a prototype was lost in a bar and subsequently wound up in the hands of Gizmodo. With the iPhone 4S -- and now with the "New iPhone" -- the leaks came from suppliers.
The latest leak on the "New iPhone" front comes from iLab Factory which has pictures of a fully assembled device (sans internal electronics). The repositioned speaker jack is clearly evident along with the smaller, 19-pin dock connector. The assembled device also confirms that Apple is going with a two-tone design theme for the "New iPhone", with the volume button, power button, and upper/lower halves of the back plate matching the color of the front plate of the device.
This latest leak also confirms that Apple must really love the overall design aesthetic that was initiated with the iPhone 4. We're guessing that Jony Ive must subscribe to the Porsche method of revamping products by making changes so subtle that you have to squint very hard to notice the new design details from generation to generation (a la Porsche 911).
But enough rambling, here are the shots of the assembled "New iPhone":

Apple's "New iPhone" [Image Source: iLab Factory]
To see more images including internal connectors, click here.

Sources: 9to5 Mac, iLab Factory

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RE: Reserving judgement...
By testerguy on 7/30/2012 6:50:18 AM , Rating: 1
If Apple sales are limited ONLY by how many they can produce (and all indications are this is currently the case) then it's completely irrelevant how many more they would sell if they changed the styling, isn't it?

If that were true, then yes, it would be.

Of course, it's obviously not.

If you are honestly trying to suggest that the limiting factor with Apple sales is it's maximum production level, you are so wide off the mark it's untrue. Even putting aside the fact that they aren't selling at anywhere near the levels they have sold previously - clearly disproving any ridiculous claim that they are at maximum production - if what you said was true there would be massive waiting lists for iPhones.

It doesn't happen, Apple scales up production to meet the demand. The limiting factor is the demand.

Your whole post is based on such a ridiculously illogical premise that it's no wonder you reach such a far-fetched conclusion.

Apple sells the phones it makes because it scales production with demand. It's the most efficient way to run any manufacturing process. They could not achieve more sales by simply producing more phones, as your illogical comment would imply. You would have to be a properly brainwashed sheep to believe that Apple can sell any volume it wants. Seriously.

They ignore the benefits of a single form factor, and what that means for secondary markets like case market. They ignore the massive benefits to Apple and to third party developers of having only a few targets to aim for and worry about.

Is your argument now that being able to re-use an old case is a more compelling selling point than having a new model? By that logic, the new iPhone will be exactly the same as the iPhone 4S so that peoples cases fit, in order to maximise sales? Clearly ludicrous.

Benefits to Apple are not the same thing as benefits to the consumer. If the consumer wants the latest and greatest phone, the fact that Apple is able to produce a new model with limited retooling is not relevant. It benefits Apple, and their bottom line, and it takes Apple much less time to produce (which is why they did it, by the way) - but it does not benefit the consumer as much as new models do.

And it's not like your side have massive evidence of your claims. You insist that the points you state (regarding customers' desire for variety) are true on the flimsiest of evidence. Not only do we have some commercial evidence arrayed against you, there's plenty of psychological evidence pointing to the same thing --- that people's expressed desires for variety in the commercial sphere are flimsy and fickle, and basically not worth worrying about. Listen to these sorts of polls too closely and you land up launching products like New Coke or Kin.

Lets make it very clear to you. I stated that some consumers wanted a new model, and thus Apple lost at least some sales due to not bringing out a new model. That claim is FACTUALLY PROVEN if even just 1 person states that is the case. As it so happens, my survey shows that actually nearly half of iPhone owners were disappointed in the lack of a redesign. That fact is exactly my point, which is 100% proof, as good as you can ever get. That you don't understand this, just shows how mind-bogglingly stupid you are. No wonder people who don't slag Apple off are greeted with scepticism. Your 'commercial evidence' just shows that they were able to sell more phones in a greater market, and the data you post isn't even specific to the phone we're talking about (so completely irrelevant anyway). What's more, even if Apple sold 20x more iPhone 4S than any other of its phones in history, you still haven't in any way demonstrated that it wouldn't have sold more with a newer model - something analysts, bloggers, technical gurus, technology experts, and everyone else reading this comment knows is common knowledge.

RE: Reserving judgement...
By retrospooty on 7/30/2012 8:49:18 AM , Rating: 2
You know, it's funny. On this particular subject, I actually agree with you. I read the whole thing just to confirm if I was seeing something that wasnt there, because in the other threads we are at odds... But I do see it here too (Even when I agree with your points).

You come off like a childish ass. You treat people as if anyone that disagrees with you is stupid, and you dont listen to, or give any creedence to countering viewpoints. You really need to look up the term "self awareness" and have yourself a closer look. Not everyone that disagrees with you is stupid. You need to just open the door of possibilies and at least entertain the possibility that you might just be wrong about things.

RE: Reserving judgement...
By Arkive on 7/30/2012 3:22:37 PM , Rating: 2
Just reiterating what retrospooty above me said. You're so emotionally involved in your argument and so intent on making someone at odds with you look stupid that a lot of your argument loses credibility. Step back, state your point, and most of all - be less angry. If your statement holds merit, and in this case it does, it will stand without all of your tyrades against the other person.

RE: Reserving judgement...
By testerguy on 7/31/2012 3:18:28 PM , Rating: 2
The fact that you both agree with my points demonstrates both your posts are irrelevant.

To be clear, I don't care what opinion you take of me, an intelligent reader would read any anger or emotion in what I factually state.

Don't confuse security and intelligence with anger, and don't try to lecture someone far, far more intelligent than you.


RE: Reserving judgement...
By testerguy on 7/31/2012 3:21:19 PM , Rating: 2
And by the way, anyone who disagrees that Apple lost out on some sales due to not releasing a new model, or claims that Apples sales of iPhones are limited by what it can produce, DOESN'T have a valid point and IS stupid.

You say I may be wrong, but I'm not, because I don't make claims unless I know them to be correct. That's the difference between us, you see.

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