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  (Source: CH Design)
The latest iPhone may have a 4" screen, but it's basically the same old tried and true design

When it comes to next generation iPhone devices, it appears that Apple just can't plug the leaks of information to the public. In the case of the iPhone 4, a prototype was lost in a bar and subsequently wound up in the hands of Gizmodo. With the iPhone 4S -- and now with the "New iPhone" -- the leaks came from suppliers.
 
The latest leak on the "New iPhone" front comes from iLab Factory which has pictures of a fully assembled device (sans internal electronics). The repositioned speaker jack is clearly evident along with the smaller, 19-pin dock connector. The assembled device also confirms that Apple is going with a two-tone design theme for the "New iPhone", with the volume button, power button, and upper/lower halves of the back plate matching the color of the front plate of the device.
 
This latest leak also confirms that Apple must really love the overall design aesthetic that was initiated with the iPhone 4. We're guessing that Jony Ive must subscribe to the Porsche method of revamping products by making changes so subtle that you have to squint very hard to notice the new design details from generation to generation (a la Porsche 911).
 
But enough rambling, here are the shots of the assembled "New iPhone":
 
 


Apple's "New iPhone" [Image Source: iLab Factory]
 
To see more images including internal connectors, click here.

Sources: 9to5 Mac, iLab Factory



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RE: Reserving judgement...
By name99 on 7/29/2012 6:09:19 PM , Rating: 3
Well let's look at the numbers.
Annual iPhone sales:
2007 1,389,000
2008 11,625,000
2009 20,731,000
2010 39,989,000
2011 72,300,000
2012 68,544,000 (so far, ie half way into the year)

The pattern I see here is NOT "sales falling off dramatically because the iPhone 3G and iPhone 3GS looked just like the iPhone, then again because the iPhone 4S looked just like the iPhone 4".
The pattern I see is sales that double pretty much every year, and a product that sells at rapidly as Apple can make it, even though Apple is doubling its capacity every year.

I'm no sales genius (unlike the people running eg RIM or Nokia or HTC or SE or ...) but to my small little mind, ACTUAL SALES DATA are rather more convincing than a web poll and a bunch of whining about how the iPhone 4S was PERCEIVED in the days after it was released.

And it's not like it's only iPhones. We see the same sort of pattern in iPad, where again the outer styling as barely changed between three models.

You might find Testerguy's argument compelling. I don't, and I suspect Apple sides with me (and the sales numbers) rather than with him and a bunch of assorted internet complainers.


RE: Reserving judgement...
By testerguy on 7/29/2012 7:26:53 PM , Rating: 3
So lets take your logic to its natural conclusion.

Your argument, essentially, is lets ignore the surveys which gain peoples opinions on the device (the only relevant metric to my claim), and instead lets look at sales, and if the numbers go up, they couldn't possibly have sold any more.

Are you really that simple?

Do you not realise that the market is growing rapidly anyway, and that even if they did break sales records (which they did) that doesn't tell you anything about what they could have done with a new model? Are you so naive to think that they reached the maximum possible sales releasing a new phone without any design changes? Is your 'proof' of that the fact that they sold more in a growing market? Really?

What my survey PROVES, is that there exist people who wanted a newer model - and disappointment amongst any number of people in the lack of a new model will make my original statement correct.

Furthermore, even the numbers you use, are ridiculous. You state total annual iPhone sales, seemingly completely oblivious to the fact that Apple, during that time, reduced numerous older models to free on contract pricing, encouraging lots of repurchases on older models.

The iPhone 4S was a success for Apple, no doubt - that isn't in question. But to take such a simple and naive view that they couldn't have achieved more sales with a redesign and iPhone 5 name, as I stated - is quite simply ludicrous.


RE: Reserving judgement...
By name99 on 7/29/2012 9:08:24 PM , Rating: 2
If Apple sales are limited ONLY by how many they can produce (and all indications are this is currently the case) then it's completely irrelevant how many more they would sell if they changed the styling, isn't it? At worst they'd sell fewer than now, or they'd have problems with manufacturing the design. At best, they'd sell exactly as many as they are selling today.

So explain to me again why your argument makes sense. Explain with reference to the ACTUAL WORLD we are living in --- the world where Apple is currently able to sell as many iPhones as it can make --- not some mythical world of your imagination where there are no supply constraints on such items as Retina displays, and where a company can instantly ramp up production of anything they make as soon as it's necessary.

Arguments like yours ignore so so much. They ignore the issues I have raised above. They ignore the benefits of a single form factor, and what that means for secondary markets like case market. They ignore the massive benefits to Apple and to third party developers of having only a few targets to aim for and worry about. They ignore the benefits to buyers of not having to obsess over exactly which of a dozen different models to purchase.

And it's not like your side have massive evidence of your claims. You insist that the points you state (regarding customers' desire for variety) are true on the flimsiest of evidence. Not only do we have some commercial evidence arrayed against you, there's plenty of psychological evidence pointing to the same thing --- that people's expressed desires for variety in the commercial sphere are flimsy and fickle, and basically not worth worrying about.
Listen to these sorts of polls too closely and you land up launching products like New Coke or Kin.


RE: Reserving judgement...
By testerguy on 7/30/2012 6:50:18 AM , Rating: 1
quote:
If Apple sales are limited ONLY by how many they can produce (and all indications are this is currently the case) then it's completely irrelevant how many more they would sell if they changed the styling, isn't it?


If that were true, then yes, it would be.

Of course, it's obviously not.

If you are honestly trying to suggest that the limiting factor with Apple sales is it's maximum production level, you are so wide off the mark it's untrue. Even putting aside the fact that they aren't selling at anywhere near the levels they have sold previously - clearly disproving any ridiculous claim that they are at maximum production - if what you said was true there would be massive waiting lists for iPhones.

It doesn't happen, Apple scales up production to meet the demand. The limiting factor is the demand.

Your whole post is based on such a ridiculously illogical premise that it's no wonder you reach such a far-fetched conclusion.

Apple sells the phones it makes because it scales production with demand. It's the most efficient way to run any manufacturing process. They could not achieve more sales by simply producing more phones, as your illogical comment would imply. You would have to be a properly brainwashed sheep to believe that Apple can sell any volume it wants. Seriously.

quote:
They ignore the benefits of a single form factor, and what that means for secondary markets like case market. They ignore the massive benefits to Apple and to third party developers of having only a few targets to aim for and worry about.


Is your argument now that being able to re-use an old case is a more compelling selling point than having a new model? By that logic, the new iPhone will be exactly the same as the iPhone 4S so that peoples cases fit, in order to maximise sales? Clearly ludicrous.

Benefits to Apple are not the same thing as benefits to the consumer. If the consumer wants the latest and greatest phone, the fact that Apple is able to produce a new model with limited retooling is not relevant. It benefits Apple, and their bottom line, and it takes Apple much less time to produce (which is why they did it, by the way) - but it does not benefit the consumer as much as new models do.

quote:
And it's not like your side have massive evidence of your claims. You insist that the points you state (regarding customers' desire for variety) are true on the flimsiest of evidence. Not only do we have some commercial evidence arrayed against you, there's plenty of psychological evidence pointing to the same thing --- that people's expressed desires for variety in the commercial sphere are flimsy and fickle, and basically not worth worrying about. Listen to these sorts of polls too closely and you land up launching products like New Coke or Kin.


Lets make it very clear to you. I stated that some consumers wanted a new model, and thus Apple lost at least some sales due to not bringing out a new model. That claim is FACTUALLY PROVEN if even just 1 person states that is the case. As it so happens, my survey shows that actually nearly half of iPhone owners were disappointed in the lack of a redesign. That fact is exactly my point, which is 100% proof, as good as you can ever get. That you don't understand this, just shows how mind-bogglingly stupid you are. No wonder people who don't slag Apple off are greeted with scepticism. Your 'commercial evidence' just shows that they were able to sell more phones in a greater market, and the data you post isn't even specific to the phone we're talking about (so completely irrelevant anyway). What's more, even if Apple sold 20x more iPhone 4S than any other of its phones in history, you still haven't in any way demonstrated that it wouldn't have sold more with a newer model - something analysts, bloggers, technical gurus, technology experts, and everyone else reading this comment knows is common knowledge.


RE: Reserving judgement...
By retrospooty on 7/30/2012 8:49:18 AM , Rating: 2
You know, it's funny. On this particular subject, I actually agree with you. I read the whole thing just to confirm if I was seeing something that wasnt there, because in the other threads we are at odds... But I do see it here too (Even when I agree with your points).

You come off like a childish ass. You treat people as if anyone that disagrees with you is stupid, and you dont listen to, or give any creedence to countering viewpoints. You really need to look up the term "self awareness" and have yourself a closer look. Not everyone that disagrees with you is stupid. You need to just open the door of possibilies and at least entertain the possibility that you might just be wrong about things.


RE: Reserving judgement...
By Arkive on 7/30/2012 3:22:37 PM , Rating: 2
Just reiterating what retrospooty above me said. You're so emotionally involved in your argument and so intent on making someone at odds with you look stupid that a lot of your argument loses credibility. Step back, state your point, and most of all - be less angry. If your statement holds merit, and in this case it does, it will stand without all of your tyrades against the other person.


RE: Reserving judgement...
By testerguy on 7/31/2012 3:18:28 PM , Rating: 2
The fact that you both agree with my points demonstrates both your posts are irrelevant.

To be clear, I don't care what opinion you take of me, an intelligent reader would read any anger or emotion in what I factually state.

Don't confuse security and intelligence with anger, and don't try to lecture someone far, far more intelligent than you.

;-)


RE: Reserving judgement...
By testerguy on 7/31/2012 3:21:19 PM , Rating: 2
And by the way, anyone who disagrees that Apple lost out on some sales due to not releasing a new model, or claims that Apples sales of iPhones are limited by what it can produce, DOESN'T have a valid point and IS stupid.

You say I may be wrong, but I'm not, because I don't make claims unless I know them to be correct. That's the difference between us, you see.


RE: Reserving judgement...
By faster on 7/29/2012 9:55:04 PM , Rating: 2
F'in A! Those sales numbers are I M P R E S S I V E!


RE: Reserving judgement...
By TakinYourPoints on 7/29/12, Rating: 0
RE: Reserving judgement...
By Cheesew1z69 on 7/31/2012 1:59:25 PM , Rating: 2
And MS is a software company

The aren't really competing.. not sure why you and Tony keep comparing the 2.

/me rolls eyes..


RE: Reserving judgement...
By momorere on 7/31/2012 2:50:57 PM , Rating: 2
It's all that they have. ANYTHING Tony or any of his personae state are strictly "facts". I can state unrelated stats too and pass them off as a direct comparison.

Exxon Mobile sells more gallons of gas in 1 day than Apple has sold products in it's pathetic exsistance. How is that for an Apples to gas (I mean apples) comparison ?


RE: Reserving judgement...
By nofear4COMment on 7/30/2012 12:21:14 PM , Rating: 2
The sale is going to tapper off, started from 2011 where its peaked then eventually slump. Because Apple stole idea from Sony's design in early 2006. Shameful that Apple is try accusing everybody that did. iPhone is going to be in the dust and possible including iPad?, iTouch? because its 19-pin proprietary connector despite to all your device that you already have which you can not being use. Too bad iFan. What are iFan going think about that?


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