Microsoft Acknowledges Partners May be Harmed by Surface Tablet
July 27, 2012 5:33 PM
comment(s) - last by
By outcompeting its partners, Microsoft is endangering them
"[O]ur Surface devices will compete with products made by our OEM partners, which may affect their commitment to our platform," writes Microsoft Corp. (
) on the fourteenth page of its
filed with the
U.S. Securities and Exchange Commission
The New York Times,
the quote represents Microsoft's most forthright comment regarding the fact that the media and public has largely perceived Microsoft's first-party Windows 8 tablet as
superior to rival designs
from OEM partners.
Microsoft CEO Steve Ballmer says that
10.6-inch Surface tablet
is merely "priming the pump" for OEM partners' Windows 8 tablets. But his filing indicates clearly that he and his company are aware that OEMs may be damaged by their inability to compete with his slick tablet offering.
There's some risk to Microsoft from this approach. Competing with a customer ruined the relationship of Samsung Electronics Comp., Ltd. (
) with Apple, Inc. (
) and likewise Google, Inc. (
) with Apple.
"Surface" may prove poison to Microsoft's own. [Image Source: Microsoft]
However, not competing is ultimately an even more risky choice. After all, it's hard to argue that Google is worst off for owning the world's most-used smartphone platform, despite the headaches that decision earned for it.
Likewise, if Surface does well it may create some
headaches regarding OEM relations
, but it would also be a boon to Microsoft's empire of holdings.
This article is over a month old, voting and posting comments is disabled
RE: They had to
7/29/2012 7:15:39 PM
Why is everyone talking about the Surface like it's already the best thing to come out ever? Have YOU ever used one? I sure haven't. MS couldn't even demo one without the thing crashing. Well functioning? We'll have to wait and see on that.
As far as styling and design, sure, Surface has the looks. But I honestly prefer ANY version of Android to that vomit-kaleidoscope Metro UI. The built in keyboard is nice, but it's an obvious ripoff of the Asus Transformer Prime concept. Nothing new to see here.
The app situation for Microsoft mobile devices is still honestly pretty barren. Maybe a year from now, if Windows 8 takes off, Surface would be a good buy. But for now I wouldn't hold my breath on this thing getting off the ground and instantly being the best solution ever.
"If you mod me down, I will become more insightful than you can possibly imagine." -- Slashdot
Microsoft Hatched Surface After Watching Partners Fail to Compete with iPad
June 25, 2012, 12:30 PM
Acer Claims Surface is Just a Ploy After Apparent Microsoft Snub
June 20, 2012, 2:25 PM
Microsoft Announces 10.6-inch "Surface" Windows 8 Tablet
June 18, 2012, 7:21 PM
Samsung Announces Galaxy S5 Plus with Snapdragon 805 Processor, LTE-A
October 22, 2014, 3:40 PM
Motorola Further Increases Moto 360 Battery Life with New Update
October 22, 2014, 8:08 AM
Apple's iPad Air 2 Features Triple-core A8X Processor, 2GB of RAM
October 21, 2014, 8:32 PM
Toshiba Launches 11”, 2-in-1 Convertible PC for $329
October 21, 2014, 2:11 PM
Microsoft Begins Shifting Nokia Lumia Branding to "Microsoft Lumia"
October 21, 2014, 10:52 AM
Tim Cook Touts Apple’s Product Portfolio, Performance in Letter to Employees
October 21, 2014, 8:05 AM
Most Popular Articles
Cool Science Video of the Day: Carnivorous Leech Eats Giant Jungle Worm
October 16, 2014, 6:44 PM
Chinese Government Declares Digital War Against America's Top Tech Firms
October 20, 2014, 12:07 PM
PS4 "Masamune" Update 2.0 Will Bring New Music and Customization Features
October 17, 2014, 1:05 PM
HBO, CBS Lead Charge to Ditch Cable
October 16, 2014, 4:40 PM
Update: Motorola Droid Turbo Coming Oct 28, 48-hour Battery Life Confirmed
October 19, 2014, 9:19 PM
Latest Blog Posts
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information