Facebook Smartphone to be Released in Mid 2013
July 26, 2012 5:40 PM
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Facebook concept design
Facebook will build it with HTC and use its own operating system
Facebook is set to team up with HTC and
join the smartphone arena
with its own device as soon as mid 2013.
The new smartphone will be made in joint with HTC and will offer Facebook's own version of a mobile operating system. Some have speculated that Facebook may use a version of the Android mobile operating system, since it can be modified, but that part is unclear for now.
To help with the mobile venture, Facebook has hired former Apple employees Greg Novick, who developed the touchscreen user interface; Scott Goodson, who helped create the stock market application; Tim Omernick, who worked on the device's software, and Chris Tremblay, who also worked on the software.
is likely the answer to one of the social giant's major issues: mobile advertising. Last year, Facebook had $3.15 billion in total advertising sales, but none of this came from ads on mobile devices.
Also, Facebook CEO Mark Zuckerberg recently said that shifting to mobile was Facebook's greatest challenge because the way people use it is much different than on a desktop computer.
By releasing a smartphone, Facebook would be able to monetize mobile in a much larger way. Also, by designing its own operating system for the mobile device, the shift to a mobile Facebook experience should closely mirror the desktop version.
The Facebook smartphone is due out in mid 2013.
In addition to creating its own smartphone, Facebook also said it plans on improving the existing Facebook iOS app. Many users have complained about it being slow or not working properly, but Facebook is on the case.
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7/27/2012 10:36:08 AM
Facebook as a company makes billions... a million a day in ad revenue alone. How the hell is that over? People WANT a social network, even if YOU and your buddies (maybe) don't. This is exhibitted by the fact FB use continues to rise, not decline.
I wonder how you assess a successful bussiness? If it's something that you want? Or if its continuing to be profitable?
I prefer the latter, but hey, that's just me.
7/27/2012 11:59:59 AM
While I agree in principal, profitability in a volatile market doesn't ensure continued success. It takes vision and ability to execute future trends.
Kodak was highly profitable right up until digital cameras became mainstream, then it was like driving a truck off a cliff.
I don't know regarding Facebook. I'm seeing more and more people getting tired of it. At one time, Myspace was the hottest social network on the planet and see how quickly that died when something better came along.
"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer
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