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Facebook concept design  (Source:
Facebook will build it with HTC and use its own operating system

Facebook is set to team up with HTC and join the smartphone arena with its own device as soon as mid 2013.

The new smartphone will be made in joint with HTC and will offer Facebook's own version of a mobile operating system. Some have speculated that Facebook may use a version of the Android mobile operating system, since it can be modified, but that part is unclear for now.

To help with the mobile venture, Facebook has hired former Apple employees Greg Novick, who developed the touchscreen user interface; Scott Goodson, who helped create the stock market application; Tim Omernick, who worked on the device's software, and Chris Tremblay, who also worked on the software.

The Facebook smartphone is likely the answer to one of the social giant's major issues: mobile advertising. Last year, Facebook had $3.15 billion in total advertising sales, but none of this came from ads on mobile devices.

Also, Facebook CEO Mark Zuckerberg recently said that shifting to mobile was Facebook's greatest challenge because the way people use it is much different than on a desktop computer.

By releasing a smartphone, Facebook would be able to monetize mobile in a much larger way. Also, by designing its own operating system for the mobile device, the shift to a mobile Facebook experience should closely mirror the desktop version.

The Facebook smartphone is due out in mid 2013.

In addition to creating its own smartphone, Facebook also said it plans on improving the existing Facebook iOS app. Many users have complained about it being slow or not working properly, but Facebook is on the case.

Source: Bloomberg

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I don't have a Facebook account
By ShaolinSoccer on 7/26/2012 7:01:34 PM , Rating: -1
And I won't have a Facebook phone...
Just saying...

By GulWestfale on 7/26/2012 9:09:18 PM , Rating: 2
i do have an account; it helps me keep in touch with overseas friends&family... but i wouldn't buy their phone.

i don't see what they could offer in the mobile space that others can't. with android, i can choose from many different phones; and they all have a facebook app. same with windows mobile. FB will have just ONE model, like apple, but unlike apple, they aven't got a huge catalog of apps and the world's best marketing (not to mention the world's most loyal fans).

i also believe that FB will use this device to kick their data gathering into a higher gear, and i'm not really into having my whole private and personal life sitting on one of zuckerberg's servers.

RE: I don't have a Facebook account
By NellyFromMA on 7/27/2012 10:38:17 AM , Rating: 1
Cool, I guess they should just quit while their ahead since you won't be using their software. They are doomed without you!

RE: I don't have a Facebook account
By ShaolinSoccer on 7/27/2012 10:54:04 PM , Rating: 2
Butthurt much?

By dark matter on 7/29/2012 4:55:17 PM , Rating: 2
Cool story bro.

By dark matter on 7/29/2012 4:54:42 PM , Rating: 1
Probably because it forms part of your restraining order.

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