Apple to Break Its Vow of Silence on Security Issues at Black Hat
July 25, 2012 7:37 AM
comment(s) - last by
Alcoholics Anonymous says the first step to recover is to admit you have a problem
's sister conference
already scored an
intriguing high-profile keynote speaker
General Keith Alexander
, head of the
U.S. National Security Agency
U.S. Cyber Command
. Now Black Hat has an equally surprising keynote of its own from the corporate sector -- a top executive from Apple, Inc. (
will be given by Dallas De Atley, manager of Apple’s platform security team -- a team responsible for security both Apple's iOS (iPhone, iPad, iPod) and OS X operating systems.
For years, Apple enjoyed one of the positives of having a small market share and proprietary operating system -- general disinterest via cybercriminals. But rather than take this safety for what it was -- safety via obscurity -- Apple instead told customers that its machines were never hacked because their security was lightyears ahead of Microsoft Corp.'s (
Security researchers called this
a baldfaced lie
. In fact, some say Apple is
10 years behind Microsoft
. Indeed, while Apple security researchers have long reportedly lurked incognito at DEF CON and Black Hat, they did not venture to give a talk until 2008 -- ten years after Microsoft's first (1998) presentation at the conventions.
Apple's first Black Hat talk comes after marketing scuttled a 2008 keynote.
[Image Source: Cult of Mac]
And Apple's late arrival was quickly scuttled by Apple's marketing folks who feared a public relations disaster. After all, they had been pitching for years that Macs were
"magical" and immune to "PC viruses"
Lately, however, OS X has been besieged by malicious Trojans -- first with the fake anti-virus program MacDefender, then Flashback, a fake Flash player update that
infected 600,000 Macs
. To make matters worse, a memo leaked from Apple public relations to store employees suggesting they
lie to customers
about the existence of MacDefender.
Macs are increasingly the target of Trojans. Malware writers love Apple's
sluggish pace of patching. [Image Source: Venitism]
The issue for Apple was that with
10 percent of the market
and a demographic of relatively affluent users, Apple was starting to become
a worthwhile target
. And it
struggled with this new breed of OS X-centric malware
Even Apple's marketing team was
forced to reword
their marketing amid a rash of infections, perhaps fearing user lawsuits.
Apple's reappearance at Black Hat is significant as it represents Apple marketing's silent acknowledgement that keeping customers in the dark about security threats is no longer a viable option. With mass media frequently seizing on reports of new malware or security holes in iOS and OS X, Apple is back at Black Hat, much as Microsoft was in 1998 -- looking to turn over a new leaf.
Hopefully this year they won't get cold feet.
This article is over a month old, voting and posting comments is disabled
An Apple a day....
7/25/2012 8:14:38 AM
...doesn't keep the viruses away.
RE: An Apple a day....
7/25/2012 2:41:19 PM
It's kind of funny when you think about it. I mean if you think back to those cartoons you saw as a kid, in every single one of them, if a Worm has an house it's in an Apple.
“We do believe we have a moral responsibility to keep porn off the iPhone.” -- Steve Jobs
NSA Chief to Pitch "Common Core Values" to Hackers at DEFCON 20
July 24, 2012, 3:25 PM
Apple Scales Back Security Ad Claims After Rash of Mac Malware
June 25, 2012, 4:33 PM
Apple Takes 3 Months But Finally Stops Printing Passwords in Plaintext
May 9, 2012, 5:20 PM
Kaspersky Labs: Apple's Security 10 Years Behind Microsoft
April 26, 2012, 7:39 AM
Malware Authors Get Boost from Apple's Sluggish Updates, Infect 600K Macs
April 6, 2012, 8:40 AM
Office 2016 Preview Comes to Mac w/ Retina Support
March 6, 2015, 3:32 PM
Microsoft May Announce Windows 10 Release Candidate at Ignite
March 6, 2015, 9:25 AM
Windows 10 Testers: Beware Experimental NVIDIA Drivers Tied to DX12 Update
March 3, 2015, 11:13 AM
Windows 10 Adds USB 3.1 for Dual-Role Peripherals, External Display Support
February 27, 2015, 11:39 AM
Quick Note: Apple Opens Up iOS 8.3 Beta 2 to Developers
February 25, 2015, 6:00 PM
StarDock Unveils Start10 Start Menu Replacement for Windows 10
February 25, 2015, 11:24 AM
Most Popular Articles
WSJ Report Implies That Google Leveraged Lobbying to Kill Antitrust Abuse Probe
March 25, 2015, 5:37 PM
Half a Billion Dollars of U.S. Weaponry May be Lost to al-Qaeda, Rebels in Yemen
March 23, 2015, 2:12 PM
Samsung, Dell, Pegatron to Preinstall Microsoft Office 365 on Android Devices
March 23, 2015, 4:02 PM
Texan WISP Owner With Colorful History Sues to Block FCC Net Neutrality Rules
March 24, 2015, 1:19 PM
NVIDIA's Latest Windows 10 Drivers: Still Too Unstable For Primetime
March 24, 2015, 4:45 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2015 DailyTech LLC. -
Terms, Conditions & Privacy Information