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Developer claims that piracy was out of hand with its zombie shooter

When it comes to purchasing apps on platforms like iOS, Android, or Windows Phone, 99 cents seems to be the "sweet spot" that will spark a user to take the chance to hit the "Purchase" button without a second thought. Many of the most popular games on smartphones like Angry Birds or Cut The Rope sell for just 99 cents.
 
Madfinger Games, makers of the popular title Shadowgun, thought it had a winning combination by offering its latest zombie shooter, Dead Trigger, for 99 cents on the Android platform. However, despite the low price tag, piracy was a big problem with the game according to the developers.
 
Regarding price drop. HERE is our statement. The main reason: piracy rate on Android devices, that was unbelievably high. At first we intend to make this game available for as many people as possible - that's why it was for as little as buck. - It was much less than 8$ for SHADOWGUN…
 
However, even for one buck, the piracy rate is soooo giant, that we finally decided to provide DEAD TRIGGER for free.
 
 
Madfinger Games as a result has turned Dead Trigger into a free game with available in-app purchases. The company is quick to point out that this isn't a move to make the game a “freemium” title and that users can still play through the game without ever making an in-app purchase.
 
Interestingly, Dead Trigger is still available for 99 cents in the Apple App Store.

Sources: The Verge, Facebook



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RE: This isn't a new concept
By The Raven on 7/23/2012 6:27:34 PM , Rating: 2
quote:
That isn't stealing. You already bought and paid for the CD you are merely retrieving your purchase. This is a completely different, and legitimate, reason to pirate something. This has nothing to do with price and everything to do with who actually "owns" content. The price argument is BS, as I said before.
My point is that if I could replace the CD for $1 then I would. But I can't so I would pirate it. Price is a factor and not BS. You just admitted that you are wrong by saying that it is ok to pirate in this case.
quote:
This is different, though, because buyers aren't signaling a decrease in demand they are signaling a decreased desire to PAY for the product.
You must know nothing about traditional economics. Signaling a decreased desire to pay = a decreased demand. And just because people are pirating this at record levels doesn't mean much since the supply of this game is infinite. Likewise if everyone says it would be great to have a train that ran from SF to DC doesn't mean that they are willing to spend the needed cash to fund such a thing. Actually putting down cash is the signal. Not a vague thought or a download that a person stole for free.

IP is strange because how 'supply' is affected through new properties. Not new copies of the same game (again because it is infinitely supplied). Pay more for current games and get more new games. Pay less and less for current games, get less and less new games. This is what is being signaled as I see it. People are fine with less new games. Have you heard people complaining about IP lately? "Why doesn't Hollywood come up with original stories anymore?" "Uhhh...another Call of Duty sequel?" Demand IS down.
quote:
They CAN charge whatever they want. If you want them to lower their prices ignore their games. That's the only way they'll lower their prices. Decreased demand. You're doing the exact opposite when you pirate. You are the cause of the effects you continue to whine and moan about.
Hey slow down there nitro. I am not pirating anything. I am just trying to explain why it is happening and why these guys are either stupid or using this as some marketing ploy. I mean their other games are selling for $5 a pop on the Android Market and this particular one is $1 on iTunes. Their story doesn't add up to me. They are the ones whining. I am the one who is happy with a hoop and stick.


“And I don't know why [Apple is] acting like it’s superior. I don't even get it. What are they trying to say?” -- Bill Gates on the Mac ads














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