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Canon's EOS M will come bundled with a 22mm lens

We all got a sneak peek at Canon's new EOS M mirrorless, interchangeable lens late last week, and as expected, the company today official revealed its entry into a segment that has blossomed in the past few years.
At the heart of the EOS M is the 18MP APS-C CMOS sensor and DIGIC 5 image processor that is found in the larger Canon T4i D-SLR. Unfortunately, the EOS M doesn't come with a viewfinder, and unlike many of its competitors on the market, an add-on digital viewfinder is not available. In-body image stabilization is also MIA on the magnesium alloy bodied EOS M.
However, the EOS M does feature a multi-touch-enabled 3.0" Clear View monitor (fixed, not articulating), external hot-shoe, 4.3 FPS continuous shooting (3 FPS autofocus tracking), 1080p30 movie capabilities, stereo microphones, ISO ranges from 100 to 12,800 (ISO 25,600 expanded), Hybrid CMOS AF, Multi-shot Noise Reduction, multiple scene modes and plenty of creative filters.

"The EOS M includes a unique feature set making it an ideal movie-making tool, while also offering incredible still image quality on its APS-C-sized CMOS sensor. The camera's size, image quality, advanced video capabilities and the versatility of Canon's full lineup of lenses make the EOS M another great option to help our customers record and capture their creative vision," said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies & Communications Group, Canon U.S.A.
The EOS M will be available this October in multiple colors (black, silver, white, and red) and will only be available as a kit bundled with the EF-M 22mm f/2 STM lens for a price of $799. The EF-M 18-55mm f/3.5-5.6 IS STM lens retails for $299.
If you'd like to use existing Canon EF D-SLR lenses, you're going to have to cough up an additional $199 for the EF-EOS M mount adapter. And since the EOS M doesn't come with a built-in flash, the new AAA battery-powered Speedlite 90EX is available for purchase at a cost of $149.
You can check out Digital Photography Review's hands-on preview of the EOS-M here.

Sources: Canon, DP Review

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RE: ...on the flash
By nafhan on 7/23/2012 12:35:20 PM , Rating: 2
I agree with you. It would have been nice if they included some kind of flash. I'm just saying it's not that big of a loss - even from consumer oriented perspective. No flash might also explain why they included the lens they did, instead of a zoom, as f/2 + good sensor probably means indoor photos in normal lighting will not be a problem. Based on my experience with a slightly worse camera (T3) paired to a slightly better lens (f/1.8, 50mm): if there's enough light in a room to read by, you won't need a flash with this camera.

The only thing an integrated flash is going to give you is the ability to take a horrible picture instead of no picture at all, and, yes, there are definitely a few occasions when taking a horrible picture is better than nothing.

RE: ...on the flash
By SeeManRun on 7/23/2012 12:48:48 PM , Rating: 2
Flash is included in the EU but not US. You can use any existing EOS flash on it if you want one, or buy their small flash made for this camera.

I think they are faced with a dilemma. A flash that is too powerful will drain battery too quickly, while a flash that is too big (to make room for batteries) will be too bulky. The accessory flash looks reasonable for this level of camera and the intended audience. If you have EOS flashes already, then you can use those and it will be a superior experience and you maintain the small size of the camera.

RE: ...on the flash
By Jedi2155 on 7/23/2012 4:11:09 PM , Rating: 2
I'm with you on that I'd rather have a horrible picture than no picture at all. I could see this to be especially useful in those in the dark moments with almost NO lighting.

I just purchased my Fuji X10 a few months ago found as I wanted a high quality camera that I could still pocket in cargo pants or normal jacket. No DSLR is pocketible. I'm still very much an amateur at this point but I love the new series of camera's that combine DSLR quality imaging with smaller form factors than the previous generation of prosumer cameras.

RE: ...on the flash
By MightyAA on 7/23/2012 6:08:23 PM , Rating: 2
With my wintercoat, I pocket my four-thirds Panasonic all the time with the 20mm lens. It also has a flash, but it rather sucks. Another feature is I can get a viewfinder that uses the digital signal and isn't just a dumb optic.

The cool things about these sized camera's is that you get a lot of the features and lens choices of a real SLR in a package small enough that you can just tote it along. I use a basic sachel (man I've also put it in my camelback just fine. It doesn't replace the SLR, but is a tweener camera.

Also, from a marketing standpoint and the smartphone killing the point and shoot market, this is a good viable niche to close a gap. Someone who wants more than a phone pic, but doesn't want a large camera bag.

"This week I got an iPhone. This weekend I got four chargers so I can keep it charged everywhere I go and a land line so I can actually make phone calls." -- Facebook CEO Mark Zuckerberg

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