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The plans allow customers to add up to 10 devices to a single data plan with unlimited talk and text as well

AT&T is following in the footsteps of Verizon by unveiling Mobile Share plans, which offers customers another choice in the way of data, talk and text.

AT&T's Mobile Share plans aim to allow customers to share a single plate of data across various devices like smartphones and tablets. Unlimited talk and text are added to that chunk of data as well.

The idea behind the new plans is to give customers better control over what device they choose to use with their data bucket, and how they choose to use it. These plans consolidate data and give customers the option to use their one large chunk of data on any mobile device.

“We offer customers a broad choice and the best lineup of plans, now enhanced by Mobile Share,” said David Christopher, chief marketing officer, AT&T Mobility. “With these new plans, the more you share, the more you save. They’ll be a good fit for a variety of new and existing customers. But if customers want to stay on their current plan or choose from our existing plans, they can do that, too. It’s their choice. 

“Today we think of people’s smartphones and tablets sharing a bucket of data. But in the future we’ll see health care monitors, connected cars, security systems and other devices in the home all connected to the mobile Internet,” said Christopher. “Our Mobile Share plans are simple, easy and a great value for individuals or families with multiple mobile Internet devices.”

Customers can choose one of the new Mobile Share plans without having to sign a contract extension, but they are not required to switch to one of these plans. For those that do want to switch, all they have to do is choose how much data they want per month and tie up to 10 devices (one must be a smartphone) to their new Mobile Share plan. Each Mobile Share plan includes unlimited domestic calls and texts for smartphones or basic messaging phones. They also include tethering.

Here is the pricing table for Mobile Share plans:

The new Mobile Share plans will be available in late August.

Just last month, Verizon revealed its "Share Everything" plans, which is basically the same exact idea as AT&T's Mobile Share plans. Customers can purchase "buckets" of data and add various mobile devices to the plan with unlimited talk and text.

Source: AT&T

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RE: This Just In
By nolisi on 7/18/2012 12:24:40 PM , Rating: 5
You don't increase wireless access speeds and release a fleet of handsets to take advantage of it if your infrastructure can't handle it.

Monthly data caps do nothing to preserve service if all your users overwhelm your infrastructure at once. The problem is gigabytes/second rather than gigabytes. AT&T is telling you they have to charge for gigabytes in order to preserve service. But AT&T will be forced to throttle speeds if enough users start transferring enough gigabytes/second to cripple their infrastructure. They're charging you as if they're storing the data (not their business) rather than just transferring the data.

If preserving bandwidth capacity is the concern, you limit speeds (as T-Mobile does) rather than charging more.

RE: This Just In
By michael2k on 7/18/2012 1:29:57 PM , Rating: 2
Why not? That's what AT&T did, after all.

RE: This Just In
By FITCamaro on 7/18/2012 2:13:01 PM , Rating: 2
You don't increase wireless access speeds and release a fleet of handsets to take advantage of it if your infrastructure can't handle it.

Except that's exactly what they've done.

RE: This Just In
By nolisi on 7/18/2012 6:26:01 PM , Rating: 2
Except that's exactly what they've done.

Do you have hard numbers on AT&T's bandwidth limits in each cellular market? Cuz I'd love to see them. Or are you just believing whatever AT&T's press releases say? You don't trust politicians or government, but you're ready and willing to believe anything business says to you. Brilliant.

I happen to be typing this from inside an AT&T data center where my company (who builds telecommunications infrastructure for both AT&T and Verizon, including cell towers). I've worked in 3 AT&T datacenters in 2 geographically disparate locations. When it comes to things like power and bandwidth, they plan plenty of overhead and manage growth well.

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