AT&T Follows Verizon, Rolls Out Mobile Share Plans
July 18, 2012 10:41 AM
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The plans allow customers to add up to 10 devices to a single data plan with unlimited talk and text as well
following in the footsteps of Verizon
by unveiling Mobile Share plans, which offers customers another choice in the way of data, talk and text.
AT&T's Mobile Share plans aim to allow customers to share a single plate of data across various devices like smartphones and tablets. Unlimited talk and text are added to that chunk of data as well.
The idea behind the new plans is to give customers better control over what device they choose to use with their data bucket, and how they choose to use it. These plans consolidate data and give customers the option to use their one large chunk of data on any mobile device.
“We offer customers a broad choice and the best lineup of plans, now enhanced by Mobile Share,” said David Christopher, chief marketing officer, AT&T Mobility. “With these new plans, the more you share, the more you save. They’ll be a good fit for a variety of new and existing customers. But if customers want to stay on their current plan or choose from
our existing plans
, they can do that, too. It’s their choice.
“Today we think of people’s smartphones and tablets sharing a bucket of data. But in the future we’ll see health care monitors, connected cars, security systems and other devices in the home all connected to the mobile Internet,” said Christopher. “Our Mobile Share plans are simple, easy and a great value for individuals or families with multiple mobile Internet devices.”
Customers can choose one of the new Mobile Share plans without having to sign a contract extension, but they are not required to switch to one of these plans. For those that do want to switch, all they have to do is choose how much data they want per month and tie up to 10 devices (one must be a smartphone) to their new Mobile Share plan. Each Mobile Share plan includes unlimited domestic calls and texts for smartphones or basic messaging phones. They also include tethering.
Here is the pricing table for Mobile Share plans:
The new Mobile Share plans will be available in late August.
Just last month, Verizon revealed its
"Share Everything" plans
, which is basically the same exact idea as AT&T's Mobile Share plans. Customers can purchase "buckets" of data and add various mobile devices to the plan with unlimited talk and text.
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I just don't understand.
7/18/2012 11:55:02 AM
Under what circumstances does this make sense? As others have mentioned, I can get 3gb of data for $30 a month. The fee per phone, without data at all, is already higher than this on a monthly basis. Who is this appealing to?
I'm perplexed at the double-edged sword of acceptable carrier performance (i.e. not Sprint) and my own need/want for a "cutting edge" phone that offers the performance and interface I find acceptable (i.e. not Android, holding my breath for Windows Phone 8). The iPhone is acceptable, but I'm craving some innovation.
On the other hand, I did "upgrade" from my 2gb $25 plan to the 3gb plan for $30 so when they take these away I don't have to pay exorbitantly through the nose.
RE: I just don't understand.
7/18/2012 12:20:46 PM
I think it only makes sense if you want to include a few tablets on your account.
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