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  (Source: iphoneappworld.com)
This will cut about half a millimeter of screen thickness from the iPhone's current 9.3-millimeter thick display

It seems "the thinner, the better" is the latest trend for smartphones and tablets, and now, Apple is applying this rule to its next-generation iPhone by giving it a thinner screen.
 
According to sources close to the matter, Apple's screen for its next iPhone will use in-cell technology developed by Sharp Corp., LG Display Co., and Japan Display Inc. In-cell technology means that touch sensors are placed within the LCD, eliminating the extra touchscreen layer that usually accompanies the LCD. This will cut about half a millimeter of screen thickness from the iPhone's current 9.3-millimeter thick total frame.
 
There's a good and a bad side to this type of technology. The good news is that Apple can cuts costs by eliminating that extra layer, which would have needed to come from another supplier. Also, a thinner screen means more room elsewhere on the device, like for a larger battery. 
 
The bad news, however, is that these types of screens are difficult for suppliers to make. They're also very time consuming, meaning mass-producing them by certain deadlines could potentially be an issue. 
 
Other little news bits have been trickling out regarding new iPhone features, such as the larger 4-inch screen and the centered placement of the FaceTime camera. 
 
Apple's next-generation iPhone will be released sometime this fall.

Source: The Wall Street Journal



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RE: Competition
By Solandri on 7/18/2012 3:39:24 PM , Rating: 2
Survival is not the issue. It's growth. The PC industry sells about 450 million units a year (desktops + laptops). For all its success, the iPad, at 48 million last year, is small potatoes compared to that. Heck, the entire tablet market (~80 million) is small potatoes. At some point you saturate the content consuming market at that price point, and either you have to drop prices or offer more features to continue growth.

Personally, I think this is the direction the future of personal computing is going. Not tablets per se, but small portable devices. We've gone from room-sized computers to car-sized workstations to desktops to laptops. It's pretty obvious to me the next step is towards your PC being something smartphone-sized, with optional peripherals (keyboard, mouse, and screen) attached if you want the full PC experience. If your device doesn't have the core productivity apps and document exchange capability common on PCs, you're consigning yourself to a very small slice of this future market even if your form factor is spot on.


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