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This will cut about half a millimeter of screen thickness from the iPhone's current 9.3-millimeter thick display

It seems "the thinner, the better" is the latest trend for smartphones and tablets, and now, Apple is applying this rule to its next-generation iPhone by giving it a thinner screen.
According to sources close to the matter, Apple's screen for its next iPhone will use in-cell technology developed by Sharp Corp., LG Display Co., and Japan Display Inc. In-cell technology means that touch sensors are placed within the LCD, eliminating the extra touchscreen layer that usually accompanies the LCD. This will cut about half a millimeter of screen thickness from the iPhone's current 9.3-millimeter thick total frame.
There's a good and a bad side to this type of technology. The good news is that Apple can cuts costs by eliminating that extra layer, which would have needed to come from another supplier. Also, a thinner screen means more room elsewhere on the device, like for a larger battery. 
The bad news, however, is that these types of screens are difficult for suppliers to make. They're also very time consuming, meaning mass-producing them by certain deadlines could potentially be an issue. 
Other little news bits have been trickling out regarding new iPhone features, such as the larger 4-inch screen and the centered placement of the FaceTime camera. 
Apple's next-generation iPhone will be released sometime this fall.

Source: The Wall Street Journal

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RE: Competition
By bupkus on 7/18/2012 2:43:03 AM , Rating: 2
It's funny how people will sit and pontificate that Apple is through or the MS Surface will flop. If being a true visionary were so simple anyone could do it but alas it isn't.

Well that is a nice theory, but as sexy as the surface is, it's future isn't very bright at the price points that are being rumored. Consistent leaks put the ARM based Surface at $599 for the 32Gb, and the Pro surface starting at $999. Not to mention that we are not expected to see the Pro until 90 days after the release of the RT tablet which itself is not expected until this fall. Those release dates and prices put them up against the next round of Ultrabooks, Android Tablets, and more then likely a fourth generation iPad.
We don't have the prices, so... I may be inclined to believe the Surface RT will have a harder time of it. It doesn't appear to have compelling features to take me from my Nexus 7. The Surface Pro is a whole other animal. Sure, it comes to the table late but so did Google's Nexus 7 which appears to have sold out at most brick & mortar shops.
Does the iPad have a first rate (asked for by every person I have built a desktop PC) word processor, spreadsheet or integrated office suite?....? [crickets chirping].
This is the product that fuses the two worlds of real productivity and tablet (depending on opinion) convenience.
It sounds good on paper that the Pro model will succeed because it can run existing software. For some specialized use cases that may be true, but for the vast majority of folks that just isn't going to do it.

For the vast majority of people that use computers for real work it very much still holds true. If I'm looking for a Starbucks within walking or biking distance than the smartphone easily wins out.
a lack of touch optimized Metro apps
"Apps... we don't need no stinkin' apps!"
What I need is just a dozen or 2 programs for doing a variety of work and some apps for things like the one I use to refill prescriptions at Walgreens. I even think Domino's has one for ordering pizza and cheesy bread. Yummm.
It's like this, Steve Jobs saw how he could cash in on grabbing up sales of tunes by offering a product, the iPod, that would link up to a sales service of songs. The integration is arguably excellent but now Apple is hawking tunes. Next came movie sales again on the now ubiquitous iPod.
Looking around he saw even more profit by getting into the portable phone business. Now that was a piece of pie worth getting!
The iPad came next but it never was a device for real work. It was part shopping guide, part toy, part news reel and part fashion accessory. Basically, it's use is for media and content consumption and that is about all.
Now how does that stack up against a real computer?
the public's now obvious initial disdain for Windows8
I gotta laugh. To support these arguments detractors provide links to youtube video of "My dad tries Windows 8 for the first time" and "My Nan Tries Windows 8 For The First Time" and of course they don't give them a clue about what to do and all conclude that Windows 8 is unintuitive. Actually quite funny.

"It looks like the iPhone 4 might be their Vista, and I'm okay with that." -- Microsoft COO Kevin Turner

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