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Google's loss is Yahoo's gain

In what seems like an ever-revolving door of new CEOs, Yahoo appears to have landed a winner with its latest chief executive. Yahoo today announced that it snagged a high-profile executive from Google: 37-year-old Marissa Mayer. Mayer was one of the first females hired at Google way back in 1999 (she was the 20th employee hired), and rose to the position of Vice President of Local, Maps and Location Services.
 
As President and CEO of Yahoo, Mayer will be in charge of reviving/expanding the site's many properties including Yahoo! Finance, Yahoo! Sports, Yahoo! Mail, and Yahoo! Search.
 
"I am honored and delighted to lead Yahoo!, one of the internet's premier destinations for more than 700 million users," said Mayer. "I look forward to working with the Company's dedicated employees to bring innovative products, content, and personalized experiences to users and advertisers all around the world."

According to a report from the New York Times, Mayer resigned this afternoon from Google via telephone. Her first day at Yahoo begins tomorrow.


Marissa Mayer was one of Google's first employees, and the first female engineer. She served the company for 13 years. [Image source: Newsweek]
  
Yahoo's last CEO, Scott Thompson, stepped down in May after controversy surrounding his college degree were brought to light. Yahoo is quick to point out that Mayer has a B.S. in Symbolic Systems and a M.S. in Computer Science from Stanford University.

Sources: Yahoo, New York Times



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RE: Wow
By EricMartello on 7/18/2012 4:16:33 AM , Rating: 2
Yahoo, as a brand, still has a familiarity...but what do you think most people are associating with that brand? When you mention Facebook to the average person, they most likely think of their "friends" and those flash-based games that they play while they're at work. Google, as a brand, is the go-to place for searching and research...but what is Yahoo? I'd say that for most people it is free email and to a lesser extent messenger.

Yahoo may have been among the first search engines, but being the first doesn't necessarily make you the best or guarantee longevity. If you create a model that works, others are going to copy it and improve upon it. Many will fail in that task, but eventually someone will hit it big and you'll be knocked off your perch. As it stands today, Yahoo has no stand-out offerings that I would say are "killer apps".

What would need to be done at yahoo to make it cool again? I'm drawing a blank on that one.


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