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Google's loss is Yahoo's gain

In what seems like an ever-revolving door of new CEOs, Yahoo appears to have landed a winner with its latest chief executive. Yahoo today announced that it snagged a high-profile executive from Google: 37-year-old Marissa Mayer. Mayer was one of the first females hired at Google way back in 1999 (she was the 20th employee hired), and rose to the position of Vice President of Local, Maps and Location Services.
 
As President and CEO of Yahoo, Mayer will be in charge of reviving/expanding the site's many properties including Yahoo! Finance, Yahoo! Sports, Yahoo! Mail, and Yahoo! Search.
 
"I am honored and delighted to lead Yahoo!, one of the internet's premier destinations for more than 700 million users," said Mayer. "I look forward to working with the Company's dedicated employees to bring innovative products, content, and personalized experiences to users and advertisers all around the world."

According to a report from the New York Times, Mayer resigned this afternoon from Google via telephone. Her first day at Yahoo begins tomorrow.


Marissa Mayer was one of Google's first employees, and the first female engineer. She served the company for 13 years. [Image source: Newsweek]
  
Yahoo's last CEO, Scott Thompson, stepped down in May after controversy surrounding his college degree were brought to light. Yahoo is quick to point out that Mayer has a B.S. in Symbolic Systems and a M.S. in Computer Science from Stanford University.

Sources: Yahoo, New York Times



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RE: Wow
By EricMartello on 7/17/2012 4:38:00 PM , Rating: 2
quote:
Yahoo might not be where it was a few years ago, but it still receives 94 million visitors a day (averaged for 2011). Facebook and Google are the only two companies who receive more visitors. Being third is not as good as being first, but it's still very healthy.


Traffic alone does not determine a site's health, especially if the traffic is not earning a proportionate revenue. A LOT of people rely on yahoo for its FREE email service. Yahoo also has deals which redirect traffic from other low-tier sites to its own, but on its own Yahoo doesn't really offer any unique experience. What do they have besides email that is actually useful and unique to Yahoo? Nothing. All they really have is a bunch of special interest columns written for and edited by dipsh1ts that struggle to churn out articles on a 3rd grade level.

Yahoo.com is a generic portal; what made yahoo popular back in the day was its human-edited search engine. That is/was something unique at the time. Today it's outsourcing its searches to bing, and bing sends is queries to google.

This chick got the position either because she screwed someone over and this is her "punishment", or she willingly accepted it because she has something to prove. Neither reason is really great.


RE: Wow
By wordsworm on 7/17/2012 10:47:20 PM , Rating: 2
Yahoo is the generic search engine because they set the standard that the others followed and emulated. While they are not the 'it' darling it was, it is still a major part of the Internet.

Here's another way to look at the situation: Google has been shutting down their more innovative employee activity allowance as well as some of their research labs. Perhaps the Google that did these things was the Google that she loved. I don't really know, but if I was working at Google, I could see myself being upset by that move.

Jerry Yang, former CEO, was an awesome CEO. He managed to resist MS's attempt to buy it. He did that by protecting his employees by demanding that MS have limited abilities should it take over. Now, it's still an independent presence on the Internet with one of the most recognizable brands in the world. Yahoo is still huge, and can regain its former stature by gaining vision and direction. Whether or not she can deliver that is the question. The former CEO did a good job of turning Yahoo into a profitable and stable company. Now it's time to see where Yahoo will go.

I miss Yahoo's music service, but I still use their RSS feeds as my main page. I also recently used their Messenger software, and found it was still useful and stable. I would like to see them go somewhere unpredictable and unique. She was a major part of what made Google great. Now it's time to see what role she'll play at Yahoo.

She might have a pretty face, but a pretty face is not going to make you CEO of Yahoo.


RE: Wow
By EricMartello on 7/18/2012 4:16:33 AM , Rating: 2
Yahoo, as a brand, still has a familiarity...but what do you think most people are associating with that brand? When you mention Facebook to the average person, they most likely think of their "friends" and those flash-based games that they play while they're at work. Google, as a brand, is the go-to place for searching and research...but what is Yahoo? I'd say that for most people it is free email and to a lesser extent messenger.

Yahoo may have been among the first search engines, but being the first doesn't necessarily make you the best or guarantee longevity. If you create a model that works, others are going to copy it and improve upon it. Many will fail in that task, but eventually someone will hit it big and you'll be knocked off your perch. As it stands today, Yahoo has no stand-out offerings that I would say are "killer apps".

What would need to be done at yahoo to make it cool again? I'm drawing a blank on that one.


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