RIM's CMO Says BlackBerry 10 is so Popular it Advertises Itself
July 10, 2012 1:51 PM
comment(s) - last by
(Source: Reading Remy)
Lightsquared castoff believes people love BB10 so much that doing nothing is the best form of marketing
posted a dismal quarter
in which its handset sales plunged, it posted a loss, and it yet again delayed the launch of BlackBerry 10, its QNX-based platform that's a delay or two away from gaining official vaporware status.
RIM's new marketing chief Frank Boulben
-- a former top executive at
-- however, argues that all is well and that missing the holiday season is no big deal.
He comments in a
, "The short delay is not detrimental if the quality is there when we launch early next year. We will have much more attention and focus and ability to leverage our carriers."
Mr. Boulben believes that BlackBerry's fans are so in love with BlackBerry 10 that he doesn't even need to do much to promote it, simply relying on social media word of mouth. He comments, "The most natural thing to do from a marketing standpoint is to put that experience in the hands of our fans and let them do the marketing job, so to speak."
For the marketing RIM does do, he says he wants to unify RIM's previously fragmented message, but offered no clues in his published quotes as to how he intended to do that.
The commentary follows a radio interview with CEO Thorsten Heins who insists there's "nothing wrong" with RIM. Mr. Heins believes that BlackBerry 10 devices will be better than the
sixth generation iPhone
Windows Phone 8
Android 4.1 Jelly Bean
In an opinion piece Canada's
Globe and Mail
, "[BB 10 will] empower people as never before. We do not believe RIM is a company at the end. RIM is a company at the beginning of a transition that we expect will once again change the way people communicate."
RIM Execs: Fire? What fire? [Image Source: Jason Mick/DailyTech LLC]
RIM's optimism seems pretty unusual for a company whose
unsold product is piling up
and who just committed to laying off a third of its workers. Of course Mr. Heins may be inclined to flights of fantasy, given that he previously considered it a good idea to market his business-minded smartphone using
a series of colorful, childish cartoon characters
. More than likely that spells
bad news for investors
who might make short
gains from a sale
, but will likely be on board for a continued downhill ride as Mr. Heins and company hold out.
Globe and Mail [Thorsten Heins]
This article is over a month old, voting and posting comments is disabled
RE: Any News is Good News?
7/10/2012 4:52:44 PM
UAC only popped up when admin rights were needed to make changes to the system. a click to continue if your acct is part of an admin group. If it wasnt you would have to put in your credentials in order to run as an administrator.
The main issue was two fold. It was a big departure from XP where most people installed it and used the local admin acct that is initially setup. Security was wide open an people would install all kinds of crap, and end up with all kinds of problems.
The other was a lot of software vendors just like the hw vendors were slow or lazy in their implementations of their Vista versions and those cause a lot of the constant pop ups in addition to running a program designed for XP in vista
UAC was meant to implement a sanity check. Funny part being it drove pretty much every power user insane. But if youre a power user just turn it off and it was a non issue. It wasnt meant for them though, it was meant for the average joe user to try and keep them from installing anything and everything while surfing. Like everything else people scream for protection and then cry about not needing a babysitter to keep them out of trouble
Was it annoying, yes, half assed? no. All MS fault, no, SW makers had their hand in in that fiasco too.
The point of my OP is that Vista itself was not a bad OS, but these few things gave it a bad reputation, hence the the switch to Win 7 vs Vista SP#
"I mean, if you wanna break down someone's door, why don't you start with AT&T, for God sakes? They make your amazing phone unusable as a phone!" -- Jon Stewart on Apple and the iPhone
RIM Takes Huge Loss, Lays Off 30% of Workforce, Delays BB10 Until 2013
June 28, 2012, 5:15 PM
Analysts: "RIM’s Death Spiral" Hits the "Third Inning"
June 28, 2012, 1:05 PM
Google Unveils Android 4.1 "Jelly Bean", Galaxy Nexus Price Slashed
June 27, 2012, 2:50 PM
Microsoft Announces Windows Phone 8, Won't Support Current Handsets
June 20, 2012, 12:35 PM
Unsold BlackBerries Pile Up, Layoffs Near, But RIM CEO Claims All is Well
May 30, 2012, 10:05 AM
Quick Note: Google Chromebooks Now Coming with 1TB of Google Drive Space
November 21, 2014, 1:20 PM
Xiaomi Aims to be #1 Smartphone OEM Within 10 Years, Apple Urges Caution
November 21, 2014, 9:33 AM
Quick Note: Samsung's Request to Dismiss Microsoft Lawsuit is Rejected
November 20, 2014, 12:53 PM
Amazon Offers "The Washington Post" Free for Six Months to Kindle Fire Owners
November 20, 2014, 7:41 AM
Apple Watch Screen Resolution, App Limitations are Laid Bare by Developer Kit
November 19, 2014, 11:31 PM
Apple Replaces “FREE” Label with “GET” on App Downloads in iTunes App Store
November 19, 2014, 5:38 PM
Most Popular Articles
Wal-Mart: Miss Thanksgiving, Get Xbox One + Master Chief Collection for $299
November 17, 2014, 9:40 PM
Austrian Pilots Call Surface 3 Pro Flight Bag a "Dream Come True"
November 14, 2014, 2:00 PM
Nokia Explores Two Paths Back to the Smartphone Market
November 14, 2014, 9:05 PM
U.S. Marshals Using Fake, Airplane-based Cell Towers to Scan Cell Phones of Americans
November 14, 2014, 9:05 AM
It's Official: Twitter is Profitable "Junk"
November 16, 2014, 10:45 PM
Latest Blog Posts
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information