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  (Source: Reading Remy)
Lightsquared castoff believes people love BB10 so much that doing nothing is the best form of marketing

RIM recently posted a dismal quarter in which its handset sales plunged, it posted a loss, and it yet again delayed the launch of BlackBerry 10, its QNX-based platform that's a delay or two away from gaining official vaporware status.  RIM's new marketing chief Frank Boulben -- a former top executive at now-bankrupt LightSquared -- however, argues that all is well and that missing the holiday season is no big deal.

He comments in a Reuters interview, "The short delay is not detrimental if the quality is there when we launch early next year.  We will have much more attention and focus and ability to leverage our carriers."

Mr. Boulben believes that BlackBerry's fans are so in love with BlackBerry 10 that he doesn't even need to do much to promote it, simply relying on social media word of mouth.  He comments, "The most natural thing to do from a marketing standpoint is to put that experience in the hands of our fans and let them do the marketing job, so to speak."

For the marketing RIM does do, he says he wants to unify RIM's previously fragmented message, but offered no clues in his published quotes as to how he intended to do that.

The commentary follows a radio interview with CEO Thorsten Heins who insists there's "nothing wrong" with RIM.  Mr. Heins believes that BlackBerry 10 devices will be better than the sixth generation iPhoneWindows Phone 8, and Android 4.1 Jelly Bean devices.  

In an opinion piece Canada's Globe and Mail he writes, "[BB 10 will] empower people as never before.  We do not believe RIM is a company at the end.  RIM is a company at the beginning of a transition that we expect will once again change the way people communicate."

RIMdenberg
RIM Execs: Fire? What fire?  [Image Source: Jason Mick/DailyTech LLC]
 
RIM's optimism seems pretty unusual for a company whose unsold product is piling up and who just committed to laying off a third of its workers.  Of course Mr. Heins may be inclined to flights of fantasy, given that he previously considered it a good idea to market his business-minded smartphone using a series of colorful, childish cartoon characters.  More than likely that spells bad news for investors who might make short gains from a sale, but will likely be on board for a continued downhill ride as Mr. Heins and company hold out.

Sources: Reuters, Globe and Mail [Thorsten Heins]



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RE: Any News is Good News?
By Manch on 7/10/2012 4:52:44 PM , Rating: 3
UAC only popped up when admin rights were needed to make changes to the system. a click to continue if your acct is part of an admin group. If it wasnt you would have to put in your credentials in order to run as an administrator.

The main issue was two fold. It was a big departure from XP where most people installed it and used the local admin acct that is initially setup. Security was wide open an people would install all kinds of crap, and end up with all kinds of problems.

The other was a lot of software vendors just like the hw vendors were slow or lazy in their implementations of their Vista versions and those cause a lot of the constant pop ups in addition to running a program designed for XP in vista

UAC was meant to implement a sanity check. Funny part being it drove pretty much every power user insane. But if youre a power user just turn it off and it was a non issue. It wasnt meant for them though, it was meant for the average joe user to try and keep them from installing anything and everything while surfing. Like everything else people scream for protection and then cry about not needing a babysitter to keep them out of trouble

Was it annoying, yes, half assed? no. All MS fault, no, SW makers had their hand in in that fiasco too.

The point of my OP is that Vista itself was not a bad OS, but these few things gave it a bad reputation, hence the the switch to Win 7 vs Vista SP#


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