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Ford C-Max has 2-year payback period

Ford is bragging about its new C-Max Hybrid utility vehicle and its 47 mpg (city) fuel economy rating. Ford says that its vehicle is at least three mpg better than the Toyota Prius v and has more performance and technology. Ford is also proud that the C-Max is more efficient and powerful all starting at $1,300 less than the Prius v.
 
Ford is projecting fuel efficiency ratings for the C-Max of 47 mpg in the city and 44 mpg on the highway compared to the Toyota Prius v ratings of 44 mpg city and 40 mpg on the highway. Ford says that the C-Max can travel over 500 miles per tank of fuel and has a total system horsepower rating of 188 HP compared to 134 HP for the Prius.
 
The C-Max Hybrid will start at $25,995.

 
“The C-MAX Hybrid builds on Ford’s 20 years of hybrid innovation and fuel-efficient offerings to take on Prius v with better city fuel economy at 47 mpg and at better value – a great chance for us to shake up the hybrid market,” said Raj Nair, group vice president, Global Product Development.
 
Ford expects that this car will lure in a large percentage of mainstream buyers because the vehicle offers the segments lowest hybrid payback period of two years compared to typical small crossovers. Typically, it takes many years for buyers of a hybrid vehicle to break even compared to purchasing a standard vehicle due to the much higher cost of the a hybrid vehicle. Ford research shows that the typical payback period for a hybrid vehicle in the C-Max's category is four years.

Source: Ford



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RE: Grand C-max
By Tuanies on 7/9/2012 12:40:26 PM , Rating: 2
They were going to bring the Grand C-MAX to the US but cancelled it :(. I was holding out for one but in reality, for the minivan / family market, size matters. We also looked at the Mazda 5, which would've been $24k MSRP with a couple options and a plain CD player without USB, manual sliding doors. A Dodge Caravan AVP (American Value Package) is $25k. We ended up with a 2011 VW Routan SE with navigation and dual rear LCDs for $29,500 with 0% interest financing for 72 months.

If Ford brought the Grand C-MAX to the US and offered the Titanium package, it would cost nearly as much as the other minivans so it would be hard to convince people to buy something smaller at the same price when they have kids. We only have one kid right now but the dog kennel, stuff for the kid, we're happier with the large size since we can just throw everything in the back and go without really packing :).


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