HTC Continues to Struggle, Amid Weak European Sales, Apple Ban
July 6, 2012 6:25 PM
comment(s) - last by
Sales, profits, fall short of analyst expectations and early forecasts
HTC Corp. (
), Taiwan's largest smartphone maker,
its unaudited results for the second calendar quarter, which ran from April through June. The results were very poor.
Analysts had expected a recovery to a profit of $8.99B TWD [
]. Instead, HTC under-delivered, posting $7.4B TWD ($247.7M USD) in earnings. That's down remarkably from the $17.52B TWD that the company pulled in last year.
Revenue was $91B TWD, less than the $94B TWD predicted by analysts.
A number of factors combined to yield the disappointing quarter for HTC. One negative was a
temporary sales ban in the U.S.
that stalled the release of certain flagship handsets. That sales ban came despite HTC vocally agreeing to comply with an Apple, Inc. (
) feature ban. HTC
removed the infringing feature
, but was treated with a lengthy delay anyhow.
The company was boosted when the
U.S. International Trade Commission
refused to grant
a hasty "emergency" ban
third trade complaint
against it. However, that small victory came as little consolation in the wake of the costly market delay.
But the biggest single factor dragging HTC down was arguably
the weakening European economy
. Amid the U.S. sales ban, HTC was hit by a double whammy when customers in cash-strapped European nations opted to skip purchases.
struggled to compete
with the flagship handsets of Apple and rival South Korean Android manufacturer Samsung Electronics Comp., Ltd. (
). Samsung also struggled with European sales issues, but its much stronger profit margins and global sales led it to an impressive profit outcome.
A weak European market cost HTC, amid stalled U.S. sales. [Image Source: Europe.bg]
Still, all is not lost for HTC, which has grown in multiple since it exploded onto the market in 2010. The former contractor remains a premiere manufacturer, but weakening revenue and profitability have forced it to commit to trimming its workforce. The company said likely 1,000 employees would be cut globally.
HTC's flagship U.S. smartphones -- the
HTC One X
and EVO 4G LTE -- remain quite competitive with Apple and Samsung's product in terms of features, even if they are underappreciated.
Shares of HTC stock were battered over 5 percent in trading on Taipei, Taiwan's stock exchange.
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RE: Reap what you saw
7/8/2012 1:08:22 AM
They don't? Sense 3 and 3.6 on the HTC Sensation can control the music app without unlocking, and their notification shade had easy access to recently used apps before ICS. They had the unlock ring before ICS. Further, their phone app has the usual HTC touches like speakerphone on flipping the phone over (been on HTC products since around 2007), or play the ringtone louder if in a pocket, then quiet it down when you pick up the phone toward your face.
All of that is not in stock ICS. And if they don't exist in the SG3, I'm not interested. I know though Samsung did put some other nice touches on their SG3 though.
RE: Reap what you saw
7/8/2012 6:28:16 AM
I didn't mean to say Sense is completely useless. But it's not a reason to delay an update for 9 months. I'm pretty sure all the nifty stuff you mention can be sold separately through the Play Store. And by that, I mean those could be made into normal applications rather than integrating them with the OS to the point that makes an upgrade unfeasible.
RE: Reap what you saw
7/8/2012 6:03:41 PM
When you actually watch development of the RUU's, you find out it has more to do with writing drivers for all the hardware to work with the new Linux kernel, not because of "skins". They had a working ICS rom but stuff like wifi sharing and such just didn't work yet.
But even if it did delay it, HTC at least made sense work very well with the new ICS guidelines (and bleeping apple added to the delay of the US launch by their stupid patent lawsuit).
RE: Reap what you saw
7/9/2012 4:49:10 AM
Come on, it's not like they have to rewrite the drivers with each release. Android works on Nexus phones from the start, so at least some drivers are ok. Linus releases several kernels a year and these are working on a much larger hardware selection.
Bottom line, put enough resources on the job to get it done quickly or stop doing it at all.
"My sex life is pretty good" -- Steve Jobs' random musings during the 2010 D8 conference
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