Bloomberg: Amazon to Release Its Own Smartphone in November
July 6, 2012 9:09 AM
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Amazon is working with Foxconn International Holdings Ltd. to make the new device
Amazon is reportedly looking to release a smartphone of its own as early as November of this year. Having a smartphone could further Amazon's efforts to push its digital songs, books and movies as well as other Amazon-related services.
, Amazon is working with Foxconn International Holdings Ltd. to make the new device. Amazon also plans to protect itself with wireless technology patents that will keep predators like Apple away once it enters the smartphone arena.
In fact, Amazon hired Matt Gordon recently, who is the former director of acquisitions at Intellectual Ventures Management LLC. This company currently owns over 35,000 intellectual property assets, and Gordon will serve as the general manager for patent acquisitions at Amazon.
Building a protective fort of patents is a smart move, considering Apple and Samsung recently flung patent infringement lawsuits back and forth over wireless technologies and gadgets. The two fought for months, attempting to ban the other's devices such as
Samsung's Galaxy Tab 10.1
, which Apple has succeeded in doing so in Germany and the U.S. Both companies eventually tried to reach an agreement, but instead
committed to war
on one another.
Amazon dipped into the mobile realm last year when it released its first tablet, the Kindle Fire, in November 2011. The 7-inch, $199 tablet was a hit during the holiday season,
moving 4.7 million units in Q4 2011
. This was nearly one-third of what Apple's iPad accomplished during that same period, which was 15.4 million units.
Amazon is looking to release a
new Kindle Fire
as soon as this month, which will include new features like external volume controls and a camera. The new smartphone is due in November.
This article is over a month old, voting and posting comments is disabled
7/9/2012 1:09:09 AM
Certainly, but having their own hardware has certain advantages.
The Amazon app and media stores would be front and center, no question. It also allows for Amazon to focus on total vertical integration. This top-to-bottom control is one reason why the Fire is the only Android based tablet to sell any numbers worth talking about. They could do very well with a phone, especially for the many Android users who felt burned by 2.2 and 2.3. It may be another alternative for them over going to iOS or WP.
"I modded down, down, down, and the flames went higher." -- Sven Olsen
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