Nintendo CEO: 3DS Sales "Weak" in U.S., Europe
July 5, 2012 1:30 PM
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Nintendo CEO Satoru Iwata
It was discovered that 3DS sales account for 20 percent of all gaming hardware sales in the U.S. and Europe
Nintendo's CEO recently mentioned that its handheld 3DS currently isn't doing so hot in the United States and Europe.
Satoru Iwata, Nintendo CEO, recently led the company’s 72nd Annual General Meeting of Shareholders where the 3DS portable gaming system was discussed. According to Iwata, "momentum in the U.S. and Europe is currently weak."
It was discovered that 3DS sales account for 20 percent of all gaming hardware sales in the U.S. and Europe.
This probably isn't too surprising to those who have followed the 3DS' history. It was
released in March 2011 and initially had
. Nintendo blamed the lackluster lineup of titles for the unimpressive sales, and decided to
slash the price of the 3DS
from $249.99 to $169.99 in August 2011.
After the cut in price, Nintendo saw a
boom in 3DS sales
, especially in Japan. By March 2012, Nintendo was celebrating the 3DS' one year birthday with
4.5 million sales
first annual loss ever
in April 2012. The company reported an operating loss of 37.3 billion yen ($460.9 million USD) and a net loss of 43.2 billion yen ($532.5 million USD).
The company is currently trying to make a comeback with its new Wii U console, which will be released this year and features
a controller with a 6.2-inch screen, an accelerometer, gyroscope, rumble support, microphone, speakers, stylus, sensor strip, and a front-facing camera
. Nintendo is also looking to couple its Wii U console with its own social network called
In addition, Nintendo will soon release the
, which is larger version of the 3DS, this month in Japan and next month in the U.S. for $199.
While Iwata reported weak 3DS sales in the U.S. and Europe at its
Annual General Meeting of Shareholders, the company can at least take pride in the fact that 3DS sales are healthy in Japan. In fact, the 3DS accounts for 55 percent of all gaming hardware sales in Japan.
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RE: Nintendo = lost all relevance
7/10/2012 2:35:00 AM
This is what Nintendo gets for making a teal 3DS thinking people will still buy it. If they went brushed aluminum for $250 which probably only cost $10 more to manufacturer they would have not lost $500M.
"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer
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