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Nintendo CEO Satoru Iwata  (Source: topnews.com)
It was discovered that 3DS sales account for 20 percent of all gaming hardware sales in the U.S. and Europe

Nintendo's CEO recently mentioned that its handheld 3DS currently isn't doing so hot in the United States and Europe.

Satoru Iwata, Nintendo CEO, recently led the company’s 72nd Annual General Meeting of Shareholders where the 3DS portable gaming system was discussed. According to Iwata, "momentum in the U.S. and Europe is currently weak."

It was discovered that 3DS sales account for 20 percent of all gaming hardware sales in the U.S. and Europe.

This probably isn't too surprising to those who have followed the 3DS' history. It was released in March 2011 and initially had poor sales. Nintendo blamed the lackluster lineup of titles for the unimpressive sales, and decided to slash the price of the 3DS from $249.99 to $169.99 in August 2011.

After the cut in price, Nintendo saw a boom in 3DS sales, especially in Japan. By March 2012, Nintendo was celebrating the 3DS' one year birthday with 4.5 million sales.

However, Nintendo posted its first annual loss ever in April 2012. The company reported an operating loss of 37.3 billion yen ($460.9 million USD) and a net loss of 43.2 billion yen ($532.5 million USD).

The company is currently trying to make a comeback with its new Wii U console, which will be released this year and features a controller with a 6.2-inch screen, an accelerometer, gyroscope, rumble support, microphone, speakers, stylus, sensor strip, and a front-facing camera. Nintendo is also looking to couple its Wii U console with its own social network called Miiverse.

In addition, Nintendo will soon release the 3DS XL, which is larger version of the 3DS, this month in Japan and next month in the U.S. for $199.

While Iwata reported weak 3DS sales in the U.S. and Europe at its 
Annual General Meeting of Shareholders, the company can at least take pride in the fact that 3DS sales are healthy in Japan. In fact, the 3DS accounts for 55 percent of all gaming hardware sales in Japan.

Source: Pocket Gamer



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RE: Nintendo = lost all relevance
By Manch on 7/5/2012 5:31:53 PM , Rating: 2
They definitely arent the powerhouse they once were. I bought a Wii, but for the sole purpose of getting Zelda, Mario, and Metroid. I realize that theres a lot sequels but Im ok with that, and Ive played most of them. Ive also bought into the yearly refresh/rehashes like CoD, BF, uncharted, halo, kill zone, etc. There all derivative

You got to admit though, those mario games are like crack. It did take 27 of them before you shook the habit! :D


RE: Nintendo = lost all relevance
By AntDX316 on 7/10/2012 2:35:00 AM , Rating: 2
This is what Nintendo gets for making a teal 3DS thinking people will still buy it. If they went brushed aluminum for $250 which probably only cost $10 more to manufacturer they would have not lost $500M.


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