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Nintendo CEO Satoru Iwata  (Source: topnews.com)
It was discovered that 3DS sales account for 20 percent of all gaming hardware sales in the U.S. and Europe

Nintendo's CEO recently mentioned that its handheld 3DS currently isn't doing so hot in the United States and Europe.

Satoru Iwata, Nintendo CEO, recently led the company’s 72nd Annual General Meeting of Shareholders where the 3DS portable gaming system was discussed. According to Iwata, "momentum in the U.S. and Europe is currently weak."

It was discovered that 3DS sales account for 20 percent of all gaming hardware sales in the U.S. and Europe.

This probably isn't too surprising to those who have followed the 3DS' history. It was released in March 2011 and initially had poor sales. Nintendo blamed the lackluster lineup of titles for the unimpressive sales, and decided to slash the price of the 3DS from $249.99 to $169.99 in August 2011.

After the cut in price, Nintendo saw a boom in 3DS sales, especially in Japan. By March 2012, Nintendo was celebrating the 3DS' one year birthday with 4.5 million sales.

However, Nintendo posted its first annual loss ever in April 2012. The company reported an operating loss of 37.3 billion yen ($460.9 million USD) and a net loss of 43.2 billion yen ($532.5 million USD).

The company is currently trying to make a comeback with its new Wii U console, which will be released this year and features a controller with a 6.2-inch screen, an accelerometer, gyroscope, rumble support, microphone, speakers, stylus, sensor strip, and a front-facing camera. Nintendo is also looking to couple its Wii U console with its own social network called Miiverse.

In addition, Nintendo will soon release the 3DS XL, which is larger version of the 3DS, this month in Japan and next month in the U.S. for $199.

While Iwata reported weak 3DS sales in the U.S. and Europe at its 
Annual General Meeting of Shareholders, the company can at least take pride in the fact that 3DS sales are healthy in Japan. In fact, the 3DS accounts for 55 percent of all gaming hardware sales in Japan.

Source: Pocket Gamer



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By StevoLincolnite on 7/5/2012 2:12:12 PM , Rating: 2
quote:
After the cut in price, Nintendo saw a boom in 3DS sales, especially in Japan. By March 2012, Nintendo was celebrating the 3DS' one year birthday with 4.5 million sales.


It has about 18 million units sold world wide, 5.7 million in the US, 4.8 in Europe, 6.3 in Japan and the rest from other countries so it's far from a flop just yet.

Comparing 2011 to 2012 sales the 3DS is up about 50% world-wide so it is gaining momentum.

It's like comparing the Xbox and the PS3 sales, in the US, the Xbox Dominates, but the PS3 reverses that trend in Japan and Europe so the PS3 ends up selling more on a month-by-month basis, albeit slightly.




"Game reviewers fought each other to write the most glowing coverage possible for the powerhouse Sony, MS systems. Reviewers flipped coins to see who would review the Nintendo Wii. The losers got stuck with the job." -- Andy Marken














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