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Print 114 comment(s) - last by rdhood.. on Jul 10 at 11:00 AM


  (Source: Microsoft)
Any version of Windows XP, Vista, or 7 will be eligible for inexpensive upgrade

Say what you will about its touch reforms, and extreme user interface makeover, but Microsoft Corp. (MSFT) is at least moving aggressively to give its customers a favorable price point.

To counter Apple, Inc.'s (AAPL) $19.99 USD Mountain Lion licensing, Microsoft is offering Windows 8 "Pro" for only $39.99 USD via download.  A DVD version will be available for $69.99 USD (that's one expensive disc).  Clearly Microsoft is trying to funnel customers to its online process, which it hopes will lead to a more pain-free and automated installation.

Comments Microsoft:

We believe that your upgrade experience in Windows 8 will be a breeze by offering a faster experience, a single upgrade path, and compatibility from prior versions of Windows. We’ve continued to listen to our customers and have expanded the ability to download to over 100 countries and 37 languages. We have simplified the Windows upgrade experience with the Windows 8 Upgrade Assistant which supports you during your upgrade with everything from selecting your language to pausing your download to built-in compatibility checks - it’s seamless. And if you’re an enthusiast you will have the flexibility to download and control how you upgrade.

Somewhat strangely Microsoft is offering customers who purchase the download the option to purchase a backup DVD for $15.  In other words you can order the download and get a DVD via the backup option for $54.99 USD, or pay $15 USD extra to buy it in store.

It seems a bit counterintuitive, to say the least.

Of course if you want to snag a download or disc install be sure to first check that your hardware is capable of running Windows 8.  To test that you can grab Microsoft's Release Preview of Windows 8 from here, which comes with a test-phase build of the upgrade assitant.

Windows Team engineer Brandon LeBlanc writes Microsoft is continuing to "drive toward the RTM milestone."

Source: Windows Team Blog



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RE: 39$ to get of my start button?
By rdhood on 7/10/2012 11:00:50 AM , Rating: 2
quote:
People you cannot blame MS for non-metro apps (blame the lazy application provider). Google has had loads and loads of time to prep Chrome as a Metro app, but hey they have a vested interest in MS looking bad.


Ah, yes we can. Laying blame is not something that you or MS has control over. That is the power of the free market. That is the power of the consumer. If the consumer perceives that this is MS's problem, then they are to blame (like it or not). Heard of "Vista"? Lots of people (most) kept Windows XP because MS dumped on their customers with Vista. MS blamed 3rd party apps for not being compliant or having compliant drivers. Consumers voted with their pocketbooks... and did not purchase Vista. They blamed MS, and it stuck like glue.

Now MS are dumping on their customers with Metro. If customers perceive this is an MS problem (and they will), they will vote with their pocketbooks. The real question is: why does MS continue to shoot itself in the foot like this?


"It's okay. The scenarios aren't that clear. But it's good looking. [Steve Jobs] does good design, and [the iPad] is absolutely a good example of that." -- Bill Gates on the Apple iPad














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