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  (Source: Microsoft)
Any version of Windows XP, Vista, or 7 will be eligible for inexpensive upgrade

Say what you will about its touch reforms, and extreme user interface makeover, but Microsoft Corp. (MSFT) is at least moving aggressively to give its customers a favorable price point.

To counter Apple, Inc.'s (AAPL) $19.99 USD Mountain Lion licensing, Microsoft is offering Windows 8 "Pro" for only $39.99 USD via download.  A DVD version will be available for $69.99 USD (that's one expensive disc).  Clearly Microsoft is trying to funnel customers to its online process, which it hopes will lead to a more pain-free and automated installation.

Comments Microsoft:

We believe that your upgrade experience in Windows 8 will be a breeze by offering a faster experience, a single upgrade path, and compatibility from prior versions of Windows. We’ve continued to listen to our customers and have expanded the ability to download to over 100 countries and 37 languages. We have simplified the Windows upgrade experience with the Windows 8 Upgrade Assistant which supports you during your upgrade with everything from selecting your language to pausing your download to built-in compatibility checks - it’s seamless. And if you’re an enthusiast you will have the flexibility to download and control how you upgrade.

Somewhat strangely Microsoft is offering customers who purchase the download the option to purchase a backup DVD for $15.  In other words you can order the download and get a DVD via the backup option for $54.99 USD, or pay $15 USD extra to buy it in store.

It seems a bit counterintuitive, to say the least.

Of course if you want to snag a download or disc install be sure to first check that your hardware is capable of running Windows 8.  To test that you can grab Microsoft's Release Preview of Windows 8 from here, which comes with a test-phase build of the upgrade assitant.

Windows Team engineer Brandon LeBlanc writes Microsoft is continuing to "drive toward the RTM milestone."

Source: Windows Team Blog

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By bupkus on 7/2/2012 5:17:15 PM , Rating: 2
To counter Apple, Inc.'s (AAPL) $19.99 USD Mountain Lion licensing,
Of course we all realize that Apple doesn't get its high profit margins from selling software alone.
Why is MS doing this? I don't suppose Apple will start selling their OS to just anyone who may be assembling an Hackentosh.
I for one will always build my own and I would just as well use linux as use ML. What?,... so they can sell more of their Office program?

RE: Why
By TakinYourPoints on 7/3/2012 5:32:06 AM , Rating: 2
Good question given that Microsoft makes their money by selling Windows and (more importantly) Office. It is important to note though that they've done this with prior operating systems, like Windows 7 for $50 for a limited time.

The bulk of their Windows sales come from PC manufacturers selling new computers anyway, so I don't think that promotional sales to consumers puts that much of a dent in their bottom line.

RE: Why
By Sazabi19 on 7/3/2012 3:36:34 PM , Rating: 2
Because they wouldn't move very many units if they didn't price it into the dirt. I will not be getting it, I had XP, XP x64, Vista Ultimate x64, and Win 7 Ultimate x64. This will be a huge pass, hope they revert back and get rid of the Metro UI with all the backlash they are and will continue to see. Great for mobile devices that use touch, but anything else including managing is a nightmare. I have been using for months on my laptop and hate it, I'm not sure it will grow on me, but I've tried.

"Nowadays, security guys break the Mac every single day. Every single day, they come out with a total exploit, your machine can be taken over totally. I dare anybody to do that once a month on the Windows machine." -- Bill Gates

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