Print 114 comment(s) - last by rdhood.. on Jul 10 at 11:00 AM

  (Source: Microsoft)
Any version of Windows XP, Vista, or 7 will be eligible for inexpensive upgrade

Say what you will about its touch reforms, and extreme user interface makeover, but Microsoft Corp. (MSFT) is at least moving aggressively to give its customers a favorable price point.

To counter Apple, Inc.'s (AAPL) $19.99 USD Mountain Lion licensing, Microsoft is offering Windows 8 "Pro" for only $39.99 USD via download.  A DVD version will be available for $69.99 USD (that's one expensive disc).  Clearly Microsoft is trying to funnel customers to its online process, which it hopes will lead to a more pain-free and automated installation.

Comments Microsoft:

We believe that your upgrade experience in Windows 8 will be a breeze by offering a faster experience, a single upgrade path, and compatibility from prior versions of Windows. We’ve continued to listen to our customers and have expanded the ability to download to over 100 countries and 37 languages. We have simplified the Windows upgrade experience with the Windows 8 Upgrade Assistant which supports you during your upgrade with everything from selecting your language to pausing your download to built-in compatibility checks - it’s seamless. And if you’re an enthusiast you will have the flexibility to download and control how you upgrade.

Somewhat strangely Microsoft is offering customers who purchase the download the option to purchase a backup DVD for $15.  In other words you can order the download and get a DVD via the backup option for $54.99 USD, or pay $15 USD extra to buy it in store.

It seems a bit counterintuitive, to say the least.

Of course if you want to snag a download or disc install be sure to first check that your hardware is capable of running Windows 8.  To test that you can grab Microsoft's Release Preview of Windows 8 from here, which comes with a test-phase build of the upgrade assitant.

Windows Team engineer Brandon LeBlanc writes Microsoft is continuing to "drive toward the RTM milestone."

Source: Windows Team Blog

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

RE: 39$ to get of my start button?
By Pirks on 7/2/2012 5:00:31 PM , Rating: 3
By Trisped on 7/2/2012 5:29:56 PM , Rating: 4
The article proves you wrong.
And so we saw the Start menu usage dramatically dropping, and that gave us an option.
Obviously they did not see its use drop down to 0, otherwise they would have said something like "And so we saw the Start menu usage stop."

The fact is someone at Microsoft saw a trend, and decided it would be a law and moved on it. Only the trend was short lived (usage is not still dropping from the Microsoft statements).

The fact is:
- They saw a trend (Start Menu is not used as often).
- They interpreted the trend (people are pinning applications, so when they use the Start Menu they are not loading applications).
- They came up with a new idea (Start screen which is a funner, easier, more customizable, more tablet friendly way to launch apps then the Start Menu).
- They then decided to remove the Start Menu (which is still being used, though probably not to access programs) and replace it with the start screen.

This makes no sense. If people are using the Start Menu, and not to launch programs, then why would a feature which launches programs be a good replacement? Wouldn't it make more sense to make a replacement which makes it easier to access the components of the Start Menu which people are using?

It doesn't matter what the PR machine tries to tell you, the fact is either Microsoft is stupid for miss reacting to a trend or Microsoft is trying to trick us into believing that we do not want something we use daily.

By Trisped on 7/2/2012 5:46:55 PM , Rating: 2
Also, you should have linked to the DT article:

"We don't know how to make a $500 computer that's not a piece of junk." -- Apple CEO Steve Jobs

Most Popular Articles5 Cases for iPhone 7 and 7 iPhone Plus
September 18, 2016, 10:08 AM
Automaker Porsche may expand range of Panamera Coupe design.
September 18, 2016, 11:00 AM
Walmart may get "Robot Shopping Carts?"
September 17, 2016, 6:01 AM
No More Turtlenecks - Try Snakables
September 19, 2016, 7:44 AM
ADHD Diagnosis and Treatment in Children: Problem or Paranoia?
September 19, 2016, 5:30 AM

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki