Nokia: We Have a "Contingency Plan" if Windows Phone Fails
July 2, 2012 8:50 AM
comment(s) - last by
Could Nokia flip-flop to Android?
After the announcement of
10,000 global job cuts
sent shares of Finnish phonemaker Nokia Oyj.'s (
) stock into a deeper tailspin, the executive ranks were rustled and a new chairman -- Risto Siilasmaa -- was installed.
, a Finnish news site, the new chairman said that Symbian is, for all intents and purposes dead. He
, "Symbian’s market share has come down close to zero."
That makes it all the stranger that Nokia is launching one of its most high end handsets --
with the now effectively end-of-life Symbian Belle
Nokia, which has seen
distinctive Lumia 900 LTE handset
, is hopeful that Microsoft Corp.'s (
Windows Phone 8
wil further drive its receovery. Mr. Siilasmaa says he expects the new OS to be a hit.
But in a surprising comment, he also remarked that Nokia had a "contingency plan" should his company's Windows Phone offerings flop. That admission comes despite partner Microsoft
to prop up the embattled phonemaker.
Customizable tiles in Windows Phone 8
The big question is what that "contingency plan" is. Seemingly the only possibility would be to jump onboard the Android ship. But with Nokia's weak U.S. market penetration the big question is whether that option is even feasible.
This article is over a month old, voting and posting comments is disabled
RE: Good for them:
7/2/2012 1:54:51 PM
I would not be so sure to predict that Windows 8 will be successful for Nokia and for Microsoft in general. After all the marketing campaign and loads of money poured in by Microsoft in Windows 7 Mobile, they were unable to make even a dent in Google/Apple dominance. The market share actually went slightly down as people were replacing their previous innumerous MS handsets with brand new Androids and iPhones. Windows 8 RT will be just a small evolutionary step and not a laptop replacement. We are talking years until full-blown Windows 8 will be available on a handheld devices that compete in cost, size, performance and battery life with other mobile OS.
We also tend to forget that people buy not necessary an OS but an ecosystem, provided by Apple and Google respectively around their OS. I don't see Microsoft successfully competing with these heavyweights in providing complete customer experience, be it location-based services, entertainment or other niches of mobile micro-culture.
Call me a sceptic, but I will not give MS any benefit of the doubt until they prove they can penetrate this market. They are capable, obviously with huge cash stockpiles and they have previous examples of similar success in Gaming consoles with Xbox 360, but this time they are not competing with dimwitted Sony but with two of the most successful companies of the current generation in Google and Apple (and I don't even mention other heavyweights in Amazon and Samsung) who would, no doubt like to have their own stories to write.
RE: Good for them:
7/2/2012 4:02:08 PM
That’s because Win 7 phones stink. I'm not sure you can say the same about Win 8 phones. I'm thinking these will be my next phone once my BB is up for replacement.
And MS in many ways has the best eco-system of them all. They obviously have Windows. A new XBox due out next year. Home servers (which I think they are dropping the ball on), tablets, and great media centers. I use them all, and it's a great experience. I can watch any movie or view photos in any room of my house.
And next year, I'll be able to pull out my Slate OR Win8 phone, and go over photos with my family on the couch, or watch home videos. Or fire up the Xbox 720 and surf the internet on my TV while using use the Win 8 phone to navigate and scroll pages.
Nobody else has that.
Microsoft just needs an i-Tunes to make it easy for the average joe to pay their hard earned money for content they could get for free if they knew better. ;)
"There's no chance that the iPhone is going to get any significant market share. No chance." -- Microsoft CEO Steve Ballmer
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