Nexus 7 Sold at Cost; Went from Design to Production in 4 Months
June 28, 2012 9:04 AM
comment(s) - last by
Google makes no money on the sale of Nexus 7 tablet.
The long rumored Google Nexus 7 tablet went
reports that developing the tablet was no easy task according to ASUS chairman Jonney Shih. The first big challenge was the timeframe; Google reportedly only gave ASUS four months to build the tablet.
Couple that short timeframe with the fact that tablet had to sell for right at $200 along with the demands of building something from massive company like Google and you can see why this was a tall order for ASUS. “Our engineers told me it is like torture,” Shih said in an interview on Wednesday, shortly after the Google-ASUS joint project was announced. “They [Google] ask a lot.”
“I don’t think there would have been any other partner that could move that fast.,” Andy Rubin told
. “We went from zero to working product in four months.”
Rubin talked about the lackluster sales of Android tablets overall saying that the missing piece to the puzzle of why Android tablets weren't selling well initially was that they lacked an ecosystem. He says that Google lacked a full complement of TV shows, movies for purchase, magazines, and other content the people expected on the tablet. “I think that was the missing piece,” Rubin said.
Shih and Rubin believe that the Nexus 7 can serve as a full-fledged tablet computer while being able to compete with the Kindle Fire on price. The tablet has a laminated display, a quad-core NVIDIA Tegra 3 processor, and a seven-inch IPS unit with a 1280 x 800 resolution. Google will offer the Nexus 7 in 8 GB or 16 GB versions and both have a 1.2-megapixel front camera, accelerometers, GPS, Bluetooth, and integrated Wi-Fi.
In short, the tablet offers significantly more features than the Kindle Fire for the same price. It's also worth noting that Ruben says the tablet is sold at cost.
“When it gets sold through the Play store, there’s no margin,” Rubin said. “It just basically gets (sold) through.”
This article is over a month old, voting and posting comments is disabled
RE: Given away
6/29/2012 12:29:48 AM
Then you probably will not be buying many phones or tablets. Buyer's use patterns and design trends are making both increasingly uncommon. SD slot being superseded by larger memory allotments and cloud storage/connectivity. Removable battery by larger capacity & longer battery life.
Nothing wrong with wanting them, just the majority of folks don't need them anymore, hence they are disappearing.
RE: Given away
7/2/2012 7:11:46 AM
Perhaps we are in the minority, but we are also opinion makers.
Cloud storage is proving to be fairly useless for the average consumer who cares at all about privacy. I am one of the few people out there without a data plan on my mobile phone account. That is what WIFI at home and work are for. I'm one of those people who uses his brain for something more than a seat cushion and DOESN'T use his phone while driving. But then the average sheep keeps buying iPhones by the dozens. Yes I've owned an iPhone, and while the iOS UI was a novelty, it was hardly the earth-shattering innovation Apple claims. Plus the damn thing's battery kept dying so I took it back and bought a Nokia. That Nokia still works because it has what? That's right; A replaceable battery! Imagine that... And before I recently bought an Android, I had bough a 16GB mSDHC card. And guess what? The MyTouch took it first try AND found all of my pictures, wallpapers, music and video's...
So you were saying?
"It seems as though my state-funded math degree has failed me. Let the lashings commence." -- DailyTech Editor-in-Chief Kristopher Kubicki
$199 Google Nexus 7 Tablet Leaked Early, Built by ASUS
June 27, 2012, 12:39 PM
AT&T Goes After T-Mobile with Reduced Off-Contract Prices, New Base Rates
December 5, 2013, 11:28 AM
MSI Unveils 3K Resolution GT60 Gaming, Workstation Notebooks
December 5, 2013, 11:00 AM
No iPhone for Obama Due to Security Concerns
December 5, 2013, 9:57 AM
New Reversible "Type-C" USB Plug Coming in Mid-2014
December 4, 2013, 10:38 AM
IDC Reports PC Shipments Will Decline by Double Digits in 2013
December 4, 2013, 10:18 AM
Canon EOS M2 Digital Camera Unveiled In Japan
December 3, 2013, 11:10 AM
Most Popular Articles
NSA Snares Americans' Porn Viewing Histories in Effort to Target Muslims
December 1, 2013, 9:00 PM
Coalition of 20+ Tech Firms Backs MRAM as Potential DRAM, NAND Replacement
November 29, 2013, 11:59 PM
Dow Chemical to NYC City Council: You Don't Even Know What Styrofoam is!
December 2, 2013, 8:30 PM
Fed Up With Cheating OEMs, Microsoft Trolls Chromebooks in New Ad
November 27, 2013, 4:09 PM
OCZ Goes Bankrupt, SSD Assets are Targeted by Toshiba
December 1, 2013, 9:58 PM
Latest Blog Posts
Global Cyber Espionage Concerns Reveal Growing Cyber Armies
Nov 29, 2013, 11:04 AM
Is The Period Becoming an Expression of Anger?
Nov 26, 2013, 2:02 PM
NSA and Congress -- You Will Never Kill the Constitution, It's an Idea
Nov 10, 2013, 2:00 PM
AT&T Explores $100B+ USD Deal to Acquire Vodafone's European Operations
Nov 4, 2013, 7:34 AM
U.S. Army Developing Cyber, Electronic War Arsenal
Oct 31, 2013, 4:49 PM
More Blog Posts
Copyright 2013 DailyTech LLC. -
Terms, Conditions & Privacy Information