Apple Scales Back Security Ad Claims After Rash of Mac Malware
June 25, 2012 4:33 PM
comment(s) - last by
Flashback forced Apple to amend its boasting
No one does marketing spin quite like Apple, Inc. (
). Apple proudly promotes its OS X personal computer operating system on a special webpage describing supposed advantages of OS X. A subsection of that page is devoted to braggadocio regarding security. Writes Apple:
It doesn't get PC viruses.
A Mac isn't susceptible to the thousands of viruses plaguing Windows-based computers. That's thanks to built-in defenses in Mac OS X that keep you safe, without any work on your part.
The only problem with that comment is that of late Apple was
hit by Flashback
, a Trojan that
struck hundreds of thousands Macs
. Unlike past Mac malware, the Trojan exploited a vulnerability also found in unpatched Windows machines. But unlike OS X, Microsoft Windows' Java distribution had been
patched months before
After the wording was poked fun at by some critics, Apple begrudgingly changed it to:
It's built to be safe.
Built-in defenses in OS X keep you safe from unknowingly downloading malicious software on your Mac.
Apple also changes the humorous "Safeguard your data. By doing nothing." to "Safety. Built right in."
[Image Source: Apple via Sophos Security]
It's nice to see Apple finally acknowledging that Macs are not immune to malware -- particularly at a time when the population of infected Macs is
approaching that of Windows PCs
on a percentage basis. But it remains to be seen whether Apple's most zealous fans who long parroted its claims to frustrated Windows and Linux users take note.
Recent reports have indicated Apple is approximately
a decade behind Microsoft
) in security.
This article is over a month old, voting and posting comments is disabled
RE: PC Virus?
6/26/2012 4:33:35 AM
It's all just advertising on Apples part to distant itself from the PC.
In the end, it's still a PC in my eyes since it uses all PC components and even uses a PC OS as the basis for MacOS.
RE: PC Virus?
6/26/2012 1:29:21 PM
No I'm pretty sure WE started the distinction back in the day because we didn't want our PC's associated with those idiot-boxes with an Apple logo on them.
RE: PC Virus?
6/26/2012 9:16:44 PM
You might have. I didn't.
"This week I got an iPhone. This weekend I got four chargers so I can keep it charged everywhere I go and a land line so I can actually make phone calls." -- Facebook CEO Mark Zuckerberg
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