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Sony XEL-1 OLED TV  (Source: Sony)
Sony and Panasonic wants deliver roll to roll printing construction tech for OLED screens

Sony and Panasonic plan to work together on developing next-generation OLED panels and modules for TVs and large-size displays. The goal of the duo is to develop a method to build OLED panels using a printing method that would be low-cost and enable mass production of large and high-resolution OLED panels and modules.
 
Sony and Panasonic hope to establish mass production technology by 2013.
 
Sony was the first company to market with an OLED TV way back in 2007. The problem with that TV was that it was very small at 11-inches and very expensive. Sony's original TV was called the XEL-1 and sold for about $1,700. The TV sold so poorly that by 2010 Sony had halted sales in its home country of Japan and the TV was only being sold in America and Europe, where sales were slightly better.
 
Sony also mentions that it has been actively promoting the research and development of next-generation OLED technology such as hybrid OLED element devices and manufacturing technologies. The big technology that Sony and Panasonic will be developing is a cutting edge all printing method where construction is more akin to roll to roll printing of newspapers than the construction of traditional displays and TVs.
 
Panasonic has been spending a lot of time developing advancements in flexible OLED panels to develop large-size, high-quality sheet type displays. Flexible panels are also expected to find their way into smaller devices such as smartphones. 

Source: Sony





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