Source: Tech Crunch
quote: BOSTON, Jun 06, 2012 (BUSINESS WIRE) -- Samsung is the most preferred consumer technology brand, ahead of Sony, HP and Apple , according to ConsumerMetrix Technology Brand Preference Index just released by Strategy Analytics. In a survey of more than six thousand consumers in the US and Europe, "Technology Brand Preferences," Samsung received the highest overall preference rating of +41 percent, followed by Sony at +29 percent, HP at +20 percent and Apple at +19 percent. The lowest brand preference ratings were given to Lenovo (-37 percent), RIM (Blackberry) (-28 percent) and Sanyo (-26 percent). Respondents were asked to consider how likely they would be to choose each of more than twenty global brands when buying technology products such as computers, mobile phones and TVs.
quote: The lowest brand preference ratings were given to Lenovo