TWC Prevents DVR Commercial Skipping with New Patent
June 22, 2012 3:30 AM
comment(s) - last by
The new patent aims to disable the fast-forward function as well as the "Look Back" and "Start Over" features in programs that are saved on the physical DVR
Time Warner Cable (TWC) patented a technique for digital video recorders (DVRs) that may prevent viewers from
The new patent aims to disable the fast-forward function as well as the "Look Back" and "Start Over" features in programs that are saved on the physical DVR. This would apply to network-based DVR and physical DVRs in subscriber homes.
"Look Back" allows TWC subscribers to access a program within three days of the premiere date if they forgot to record it, and "Start Over" allows the user to restart a show already in progress.
The reason for the new patent? Advertising. TWC worries that advertisers won't pony up the dough for advertisements if subscribers are just skipping them to get to their movie or TV show anyway.
"The ability to prevent trick mode functionality may be important for a number of reasons. Advertisers may not be willing to pay as much to place advertisements if they know that users may fast forward through the advertisement and thus not receive the desired sales message," said TWC in the patent. "Content providers may not be willing to grant rights in their content, or may want to charge more, if trick modes are permitted."
The patent may be difficult to uphold with DVRs that aren't controlled by the operator, but the multiple system operator (MSO) can stop subscribers from skipping commercials in cable shows they record using other devices.
TWC might have some issues with this new patent because subscribers will likely just go to other services like Verizon and DirecTV for DVRs that allow them to skip commercials.
Just last month, it was reported that Fox, CBS and NBC were
taking Dish Network to court
over a new feature that allows subscribers to skip advertisements. Dish ended up filing a suit to make ad-skipping acceptable with an official judgement.
The topic has raised much debate, where advertisers and TV broadcasters are looking for better methods of monetizing their content as more subscribers use DVRs.
This article is over a month old, voting and posting comments is disabled
Smooth move ex-lax!
6/22/2012 10:47:51 AM
Hmmm...customers are leaving cable in droves, and you're now patenting a way to piss off the few loyal people you have left in favor of advertisers instead of the people that are paying the bills every month?? That sounds like a great business model. I could see if you gave away DVR service with this feature for free, and offer skipping as a premium, but they charge you extra for DVRs and every cable box in the house every month. Wake up and smell inevitability - TV's days are numbered and brilliant moves like this will just hasten it's demise.
"Nowadays you can buy a CPU cheaper than the CPU fan." -- Unnamed AMD executive
Dish Network In Trouble Over Ad-Skipping DVR
May 25, 2012, 4:06 AM
Google's Gleaming Glass HQ Gets Mountain View Snub, LinkedIn Gets the Love
May 7, 2015, 6:58 AM
Tech's Tax Day Fortunate Few: Qualcomm, Xerox, GE, et al. Pay Little or No Taxes
April 15, 2015, 11:30 AM
LinkNYC Terminals to Blanket New York City With Free WiFi, Free Calls, and Ads
November 17, 2014, 6:50 PM
Microsoft is Open-Sourcing Most of .NET, Adding OS X and Linux Support
November 12, 2014, 8:27 PM
Home Depot Lost 53 Million Emails, Blames Windows, Buys Execs New Macs
November 9, 2014, 5:00 PM
Former NSA Lawyer: If Google, Apple Encrypt User Data, They’ll Wither on the Vine Like Blackberry
November 6, 2014, 12:15 PM
Most Popular Articles
iPhones May Get Curved Screens Next Year
August 24, 2016, 6:45 AM
Drones at the Airport
August 26, 2016, 5:00 AM
5 Easy Ways to Lower Blood Pressure By Monique C. Bethell, Ph.D.
August 25, 2016, 8:00 AM
2 NEW PlayStation 4 Models - Unveiling September 7th
August 23, 2016, 6:23 AM
First Apple Computer Auctions for $815,000
August 27, 2016, 7:51 AM
Latest Blog Posts
First Self-Driving Car debut on the streets of Singapore
Aug 28, 2016, 4:10 PM
Coming Soon - Drones and Airports
Aug 24, 2016, 12:40 PM
SolarCity’s Gigafactory: A Milesone in Emerging Technology by Lily Emamian - 15 August 2016
Aug 15, 2016, 6:30 AM
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
More Blog Posts
Copyright 2016 DailyTech LLC. -
Terms, Conditions & Privacy Information