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Current Windows Phone 7.x users will have to make do with Windows Phone 7.8

Microsoft may be down in the single-digits when it comes to worldwide smartphone market share, but the company is not going to sit by on the sidelines while the competition from Apple and Google pass it by. Today at the Windows Phone Summit, Microsoft announced the follow-up to Windows Phone 7.5 -- Windows Phone 8.

While Windows Phone 7.x is based on Windows CE, Windows Phone 8 shares its NT kernel with PC-oriented Windows 8 operating system. Thanks to the shared codebase, developers won't have to do "double duty" developing programs for Windows Phone 8 and Windows 8.

Joe Belfiore, corporate vice president of Windows Phone, introduces Windows Phone 8
Windows Phone 8 will support dual-core processor at launch, and quad-core support will come at a later date (Windows Phone 8 can theoretically support up to 64 cores
). In addition, Windows Phone 8 will support three screen resolutions: 800x480, 1280x768, and 1280x720. Although we question the need for both of the latter screen resolutions, we'll give Microsoft the benefit of the doubt on this one.

Other features include microSD support for removable storage (movies, videos, photos, apps), VoIP/Skype integration, in-app purchases, Internet Explorer 10 (complete with anti-phising technology), native NFC support, and a mobile Wallet Hub to store credit/debit cards, and deals/offers, (it sounds quite a bit like Apple's Passbook from iOS 6). Nokia's NAVTEQ mapping technology will also be built-in to Windows Phone 8 including offline maps. Another new feature, Tap+Send, allows users to "bump" phones to share data. However, we've seen this functionality before in Android devices.

Customizable tiles in Windows Phone 8
The biggest change announced is a revamp of the Start screen and the Live Tiles system. Microsoft is now giving users the ability to completely control the Start screen and resize tiles to make their phones more personal. For example, if the Pictures hub is most important to you, you can resize the tile to make is take a huge portion of your screen while at the same time reducing the size of tiles that don't interest you as much.

Microsoft also made it official that current smartphones running Windows Phone 7.x will not be getting an upgrade to Windows Phone 8. While some functionality will make its way into Windows Phone 7.8 (like the new customizable Start screen), you'll have to purchase a brand new smartphone to get the full Windows Phone 8 experience.

Source: Microsoft

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RE: Oh those were the days!!!
By Tony Swash on 6/20/2012 2:59:38 PM , Rating: -1
I am beginning to feel like that time when everyone said "Oh, Xbox? That would never beat the Playstation, that thing is awful!"...
Excellent products with WELL DEVELOPED AND TESTING TIMES, MS is always an excellent "Long track racer" It is a company built and used to market products later in the game, but win with them.

Depends what you mean by "win". We are discussing business here and the point of a business is to turn a profit. Xbox may be a delightful product, Microsoft may have spent a great deal of time and money making it so, but as a business product it is a failure because it actually made a very big loss for most of its life as a product and has never come close to making a return on the billions invested to create (and fix) it.

Check out this article, especially the graphs, here

as you can see the Xbox division generates revenue but almost no profit.

Now that might not matter if one was talking about a loss leader product, subsidised by other large, secure and profitable products and revenue streams, a loss leader whose primary purpose was to see off or block a competitor, or to occupy a market segment to prevent someone else from doing so. In many ways that was what the logic of the Xbox product strategy at MS was, to occupy market and product space to be exploited later. But the problem is that the overwhelmingly powerful and rapid changes sweeping the tech world are shifting the balance of where growth and ultimately profitability is located away from those areas where MS's traditional profit centres are (licensed software), towards areas where MS barely exists as a profitable business. Thus Apple's iPhone business is already bigger and more profitable than Microsoft's entire business after only five years. The old MS model of making good profits and a very big business on software licences just does not work in mobile, has never worked and will never work in mobile, and the Surface launch shows that MS recognises that. The Surface launch marked the exact point at which Microsoft effectively accepted that the software license and many OEMs business model was dying, or least becoming stagnant and entering long term, possible gentle but nevertheless secular, decline.

This all means that the MS must come up with a strategy for how it can make profits, substantial profits, and generate strong ongoing growth in the new mobile markets. And this it has failed to do. No matter how great or attractive Windows Phone 8 is, or Surface, it will only count as a success if MS can both achieve a sales success (i.e. sells in very large numbers) and makes substantial profits.

Microsoft, like Google, is slowly recognising that in the world of mobile devices those products that offer integrated hardware, software and services will be the most successful. Note that I am only talking here about business success, individual products may or may not be attractive, feature laden and sell in quantities, the issue is - do they make money? No part of Microsoft's mobile strategy makes money, almost no part of the Android business ecosystem makes money (other than Samsung) the clock is ticking and the mobile revolution is accelerating.

RE: Oh those were the days!!!
By MrBlastman on 6/20/2012 3:04:19 PM , Rating: 2
Tony, when I see your posts I hear the Peanuts™ teacher talking. However,

This all means that the MS must come up with a strategy for how it can make profits, substantial profits, and generate strong ongoing growth in the new mobile markets.

Microsoft doesn't need to worry about making profits. They already are making them!

In 2011, they made 23 billion net at a 33% profit margin! HUGE profits. They've proven year after year they can make profits.

They can afford to have loss leaders to help them gain what they most need and that is market share. They need market share more than anything else so they can burn through all those profits they make with other products.

RE: Oh those were the days!!!
By Reclaimer77 on 6/20/12, Rating: 0
RE: Oh those were the days!!!
By Tony Swash on 6/20/12, Rating: -1
RE: Oh those were the days!!!
By Reclaimer77 on 6/20/2012 3:37:47 PM , Rating: 2
why did Google spend $12 billion on Motorola? For fun?

For the patents. Which are worth twice their weight in gold given today's tech industry arms race style buildup.


I guess in your mind Google spends 12 billion because Android isn't making money? That makes sense? 12 billion, with a B ...

Please just stop.

RE: Oh those were the days!!!
By elleehswon on 6/21/2012 1:22:10 PM , Rating: 1
First and foremost, i hope your vacation was enjoyable. Even though your rantings are delusional here regarding what you measure a company by, vacation is vacation.

now, onto my point...

That's it! Time to go back to analog! No more IP! :)

RE: Oh those were the days!!!
By spread on 6/21/2012 1:58:08 PM , Rating: 1
Why then is both Microsoft and Google moving into making their own integrated hardware/software products, why is MS endangering it's precious relationship with it's OEMs

I would guess because those OEMs have been dragging their feet with their crap hardware and poor driver support which makes Microsoft look bad.

why did Google spend $12 billion on Motorola

Patents, maybe hardware capability but mostly patents.

Mobile advertising may never be a substantial business.

That means Google is going out of business. Let's all short Google stock because they are going out of business. You first. You drink your own Kool Aid first and prove it's tasty stuff.

Crazy old man. "Suck my iStick you iDiot." - Steve Jobs

By TakinYourPoints on 6/20/2012 6:35:19 PM , Rating: 2
It is less about the fact that Google doesn't make that much money off of Android. Its more about the fact that Google pulls in way more money advertising on the iPhone and that Microsoft makes more money than Google on the actual hardware.

It's just funny/bizarre is all.

RE: Oh those were the days!!!
By Cerin218 on 6/22/2012 2:43:04 PM , Rating: 1
They make money back on the games and the content. They wanted to have a lead in the console arena. How many of my friends have sat drunk at night and bout MW3 or some such at 60 Bucks? Or bought clothes for their avatar? Or bought media. That's where they make it back. You don't make the money upfront on the hardware, you make the money on the back end with the consumables.

"I mean, if you wanna break down someone's door, why don't you start with AT&T, for God sakes? They make your amazing phone unusable as a phone!" -- Jon Stewart on Apple and the iPhone

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