Reading Rainbow Returns in iPad App Form
June 20, 2012 12:24 PM
The Reading Rainbow app will only be available for the iPad, and can be downloaded for free at the App Store
The children's television show
is coming back to life in the form of
an iPad app
was a television show that aired from June 6, 1983 until November 10, 2006 on the Public Broadcasting Service (PBS). The show aimed to encourage children to read books.
app offers a library of children's book and videos that will be presented in a way that is interesting to the audience. There will be 150 books and 16 video field trips at launch.
The app will take children on animated adventures, offer audio storytelling by actors, and other activities to help make reading fun for kids. The app will also have a reward system, where children receive digital stickers for their accomplishments in the app.
comes as a subscription service that is now available for $9.99 per month, or $29.99 for six months.
"We're excited to offer a safe experience designed just for kids," notes Asra Rasheed, RRKidz CEO. "We've created an easy-to-use subscription service for parents, allowing them to unlock the extensive Reading Rainbow library books and videos without the worry of approving and purchasing each item separately."
LeVar Burton, the executive producer and host on
, will reappear in the children's app.
"I come from a family of teachers, and when I was offered the opportunity to host
I recognized immediately the value in using technology to inspire kids to read," said Burton. "Reading will never go out of style, but the tools used for learning are changing. I am excited to bring Reading Rainbow back so that parents who watched the show can now share that same feel-good experience with their own children but on a platform that resonates with today's digital kids."
app will only be available for the iPad, and can be downloaded for free at the App Store.
"There's no chance that the iPhone is going to get any significant market share. No chance." -- Microsoft CEO Steve Ballmer
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