Print 34 comment(s) - last by Gungel.. on Jun 22 at 6:12 PM

Ford may fall even further in important ranking

Ford learned a valuable lesson last year when it equipped hundreds of thousands of Ford and Lincoln vehicles with versions of the MyFord Touch system for controlling entertainment and climate systems inside the vehicle. The problem was that the interface was cumbersome and difficult to navigate leaving many users confused and distracted while driving.

The complicated nature of the system led to Ford taking a beating in the important J.D. Power Initial Quality Study rankings in 2011. In 2011, Ford plummeted from seventh place to 23rd place in the Initial Quality Survey rankings simply because of MyFord Touch.

Ford started working immediately to make the system better, promising a major update that would make the system easier to use and simplify the screens. The bad news for Ford was that the update didn't land until March. The cutoff for the system be considered for this year's Initial Quality Study rankings was February.

"We expect to do about the same or a little better than last year," said Bernie Fowler, Ford's vice president of global quality. 
"Technology is one of the main reasons why people see us differently now today than they did just a few years ago," Jim Farley, Ford's group vice president for global marketing, sales and service, said to reporters Tuesday.
Despite the huge dip in rankings based on the technology, Ford remains committed to adding technology in automobiles and its MyFord Touch and MyLincoln Touch systems.
"They certainly have made some improvements," said Senior Analyst Michelle Krebs, who reported problems getting the voice-recognition system to locate certain cities. "Whether they've gone far enough remains to be seen."
Ford sent out upgrades to the system to owners of vehicles equipped with the optional hardware on a USB flash drive. The drivers plug that flash drive into the USB port inside the vehicle to apply the software update. According to Ford, 90% of the 377,000 vehicle owners who receive the software update have installed it, and 70% of those people installed the software without assistance from a dealership.

The official J.D. Power rankings will be released later today. 

Updated @ 2:07pm
The official rankings are out and Ford dropped from 23rd place down to 27th place -- worse than Ford predicted.

Sources: Detroit News, Inside Line, J.D. Power

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

RE: Time to wake up
By Capt Caveman on 6/20/2012 2:12:36 PM , Rating: 2
Except, I don't want to take my eyes off the road to navigate several screens to change the climate control temp. With my current vehicle, I know where the knob is and I can just reach over and change it without taking my eyes off the road. I know each notch I dial to the left drops the temp by one degree.

Now, voice active controls would work in this situation but from some videos from reviewers, some folks have had to yell to get the voice activation to work. Not a pleasant experience.

RE: Time to wake up
By JediJeb on 6/20/2012 6:33:46 PM , Rating: 2
How well does it recognize heavy accents or people with speech problems? Will it make it difficult for foreign born people to operate one of these systems in a different country?

RE: Time to wake up
By Belard on 6/22/2012 9:13:25 AM , Rating: 2
Here is the OTHER problem with VOICE control.

You are LISTENING to music... that is loud.. How are you going to VOICE control your lights, music, A/C without touching the touch screen to MUTE your music every time you want to do something?

I got to borrow my ex-GF RX which has a screen with some physical buttons... but those button function change depending on what mode your are in. Its only a little bit, but I still found it crumble-some.

“And I don't know why [Apple is] acting like it’s superior. I don't even get it. What are they trying to say?” -- Bill Gates on the Mac ads

Copyright 2015 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki