Acer Claims Surface is Just a Ploy After Apparent Microsoft Snub
June 20, 2012 2:25 PM
Other manufacturers were informed by Microsoft
Microsoft Corp. (
) shook the market when it
, an eye-catching Windows 8 10.6-inch tablet design, which marked its intriguing decision to directly challenge its third party OEM partners. With many already saying the Microsoft tablet could become a market darling and vie with the iPad for dominance, the big question was whether the move would also backfire by alienating OEMs and diminishing the third-party Windows 8 tablet market.
I. Some Manufacturers Knew About Surface Beforehand
Initial reports conflicted on whether OEMs knew about "Surface" beforehand. ASUSTek Computer Inc. (
) spokesman Nick Wu
, "Our management did learn about that in a later stage. It’s an investment by Microsoft to grow and build the ecosystem for Windows RT and we have no special opinion on that. We will continue to deliver our products."
Sources indicate that high-level management and others like Hewlett-Packard Comp. (
) and Lenovo Group Ltd. (
) also indicate that high-level management became aware of the device near launch time, although spokespeople for both companies refused to comment.
Microsoft's "Surface" tablet was a surprise to Acer, but others like ASUSTek were informed beforehand. [Image Source: Microsoft]
HP, the world's top personal computer maker,
in a statement, "We remain committed partners to Microsoft. We remain committed to Windows 8, and we will have a Slate product at the time of launch."
Similarly, Lenovo, the fastest growing PC maker on the market, commented, "Microsoft has been and will continue to be one of Lenovo's most valued partners."
Dell, Inc. (
) did not give any comment yet on the development.
II. Acer Appears to be Snubbed, Turns to Fantasy
But Microsoft appears not to have told one computer maker about "Surface" at all -- Acer, Inc. (
). An Acer executive is quoted by
as saying, "No senior executives heard about the news last week. We're quite surprised."
The strange apparent snub continued to get stranger when Acer founder Stan Shin
, telling the publication that he thought Microsoft had no real intention to stick around in the tablet market long term.
He claimed that the "Surface" was just a publicity stunt/ruse to attract interest to Windows 8 and that the tablet would just be a one-off release, with no follow-up devices.
Acer founder Stan Shih claims the Surface is only a publicity stunt and Microsoft will give up on future first-party designs. [Image Source: Zijing]
That seems like some rather peculiar wishful thinking. First, Acer has made it relatively clear that it was one of the only -- or perhaps the only major manufacturer to be left in the dark about Microsoft's plans, so it seems kind of silly for the company's founder to now turn around and claim secret insight into Microsoft's market strategy.
Second, history simply does not support Microsoft's claims. Once it saw success in markets like peripherals (mice, keyboards) and
(the Xbox family) Microsoft didn't pull out, it stuck around. It's hard to believe that Microsoft would drastically change its past strategy with the "Surface" and eventually pull the plug on what even Mr. Shih seemingly admits will be a hot seller.
This odd chain of events is the latest in
for Acer, which saw its PC market share plunge as the netbook market dried up. Acer has expressed woes about its low profits and expressed an interest in
being more like Apple
, Inc. (
Acer has made big promises in the tablet market, but thus far its
Iconia line of Android tablets
have shown little in the way of sales progress. The best received Iconia -- the
10.1-inch A700 model
is currently in 39th place in Amazon.com, Inc. (
) list of top selling tablets, behind other sales "flops" like Research in Motion, Ltd.'s (
rest of the Iconias
are even farther behind.
"The whole principle [of censorship] is wrong. It's like demanding that grown men live on skim milk because the baby can't have steak." -- Robert Heinlein
Microsoft Announces 10.6-inch "Surface" Windows 8 Tablet
June 18, 2012, 7:21 PM
Acer Iconia Tab A700 Hits Pre-order at $450
June 13, 2012, 10:05 AM
RIM Terminates Its Most Popular PlayBook SKU, Saves 32, 64 GB Models
June 7, 2012, 4:03 PM
Acer Sick of Being "Cheap" and "Unprofitable", Wants to be Like Apple
December 8, 2011, 3:44 PM
Analysts: Apple Now Has More Than 10 Percent of the U.S. PC Market
July 14, 2011, 1:52 PM
Xiaomi Mi 6 - Flash Sale on April 28 in China
April 26, 2017, 7:45 AM
Apple Watch NikeLab Limited Edition unveiled.
April 22, 2017, 6:20 AM
What is the Apple’s iPhone 8 specifications and release date?
April 14, 2017, 5:43 AM
Xiaomi Mi Pad 3 tablet with Hexa –Core SoC, Android Marshmallow
April 6, 2017, 6:40 AM
Vivo launches V5 Plus IPL edition smartphone
April 4, 2017, 11:10 AM
Samsung S8 and S8 Plus: On Sale April 21 at Major Wireless Dealers
March 30, 2017, 7:35 AM
Most Popular Articles
Surface Pro 5 Rumors - New Release Date and Price
April 22, 2017, 6:45 AM
Apple Watch NikeLab Limited Edition unveiled.
April 22, 2017, 6:20 AM
Motorola Moto G5 Pus – Well Worth Considering Over the Others
April 25, 2017, 7:06 AM
SAPPHIRE PULSE Radeon RX 580 8GD5 – Great Value for the Money
April 20, 2017, 7:47 AM
Meet the Smartphone with four cameras - Alcatel Flashphone
April 5, 2017, 11:20 AM
Latest Blog Posts
Galaxy Note 8 – Available Second Half 2017
Apr 28, 2017, 7:30 AM
Google Android App – Huge improvement on Nighttime Photography
Apr 27, 2017, 7:40 AM
Google Co-Founder, Sergey Brin has an Airship
Apr 26, 2017, 6:43 AM
Samsung Galaxy S8 and S8 Plus – Lots of Glass that Breaks Easily
Apr 25, 2017, 7:20 AM
Samsung Galaxy S8 – Warning for Pet Owners
Apr 24, 2017, 5:59 AM
Sound Bars and the Costs?
Apr 23, 2017, 6:30 AM
Link your Brain to Your Computer – In Four Years…Maybe
Apr 22, 2017, 7:03 AM
Google Home can now identify users by their voice.
Apr 21, 2017, 7:15 AM
Amazon Lex – Now Available for Developers.
Apr 20, 2017, 6:58 AM
You can now use Instagram offline on your Android Smartphone
Apr 19, 2017, 8:00 AM
Now you can livestream to YouTube from your mobile device.
Apr 18, 2017, 8:05 AM
Google Home – Is It a Spy Device?
Apr 17, 2017, 7:30 AM
Apple added to self –driving test permit list
Apr 15, 2017, 6:21 AM
Project Scorpio – Coming on June 11
Apr 14, 2017, 6:20 AM
Looks Like Samsung Has Been Forgiven.
Apr 13, 2017, 6:50 AM
United Airlines - Blasted on China’s Social Network and the Stock Market
Apr 12, 2017, 6:50 AM
Amazon's Third-Party Sellers Hacked
Apr 11, 2017, 6:25 AM
Microsoft Surface Pro5 Details Revealed
Apr 9, 2017, 6:41 AM
Own An Android Phone? Then you could be hacked over Wi-FI
Apr 7, 2017, 6:47 AM
Apple confirms iOS 10.3 bug and its effect on iCloud Services
Apr 6, 2017, 6:30 AM
Apple Rolls Out New Version of Apple Music
Apr 5, 2017, 10:35 AM
Apple in the News
Apr 4, 2017, 9:03 AM
More Blog Posts
Copyright 2017 DailyTech LLC. -
Terms, Conditions & Privacy Information