As RIM Waits on BB10, Another Manufacturer Bails on it
June 18, 2012 3:29 PM
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RIM rollercoaster continues to unravel as it plummets downhill
Waterloo, Ontario-based smartphone maker Research in Motion, Ltd. (
) is facing a potential end-of-life scenario as it scrambles to deploy its next generation
BlackBerry 10 (BB10) operating system
to market. BB10 was
supposed to arrive
early this year, but instead was pushed back to a late 2012 launch. Customers were left waiting... and waiting.
Except most didn't wait. Most moved on to other platforms like Google Inc.'s (
) Android or Apple, Inc.'s (
) iPhone. RIM has seen market share of
its defunct BlackBerry 7
plunge into free fall
The latest sign of the company's sales woes comes as Canadian manufacturing partner Celestica Inc. (
) announced it would "wind down" production of BlackBerries and commit to "restructuring" to produce more popular devices -- like Android smartphones.
RIM is accumulating a
soaring inventory of unsold handsets
and its CEO Thorsten Heins talked about
"streamlining" his company's workforce
and supply chain. Apparently part of that process is to bid farewell to one of the company's longest term domestic manufacturing partners.
It's no big loss to Celestica, though. Celestica expects revenue of between $1.65B and $1.75B USD -- and it only expects a $35M USD hit from the RIM phaseout.
The exodus from RIM is not limited to customers and suppliers. RIM has also seen many of its most
promising executive talents jump ship
to more successful firms, as it's been left to
make due to with castoffs
from other bankrupt or struggling firms.
It seems that RIM will likely survive long enough to deliver BB10 out of sheer stubborn will, if nothing else. But amid mounting financial losses and a complete dissolution of the company's assets from head to tail, the question will be what will be left of it when it gets there.
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RE: Android phone?
6/19/2012 9:36:19 AM
problem is that a lot of companies (or their CEOs) at least, don't care about BES anymore.
It may have had a lot of great features for remotely securing and managing devices along with push messaging/email, but solutions are out now for iOS and Android devices that do the same thing.
So now people can get the devices they want, and do the work they want on them without having to rely on BB.
Honestly, I think the last ship has sailed on RIM -- they should have moved to Android, or licensed out their tech -- or come out with something truly innovative and useful. I said it 3 years ago that RIM was in trouble, and now I think, other than holding a defensive patent portfolio, they're truly sunk.
RE: Android phone?
6/19/2012 10:17:12 AM
agreed... The thing that really amazes me is how RIM's sales were still strong through 2009 and 2010. It really didn't dip until 2011. I remember thinking in 2008,2009 WTF are people still buying Blackberries for?
"Nowadays you can buy a CPU cheaper than the CPU fan." -- Unnamed AMD executive
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