As RIM Waits on BB10, Another Manufacturer Bails on it
June 18, 2012 3:29 PM
comment(s) - last by
RIM rollercoaster continues to unravel as it plummets downhill
Waterloo, Ontario-based smartphone maker Research in Motion, Ltd. (
) is facing a potential end-of-life scenario as it scrambles to deploy its next generation
BlackBerry 10 (BB10) operating system
to market. BB10 was
supposed to arrive
early this year, but instead was pushed back to a late 2012 launch. Customers were left waiting... and waiting.
Except most didn't wait. Most moved on to other platforms like Google Inc.'s (
) Android or Apple, Inc.'s (
) iPhone. RIM has seen market share of
its defunct BlackBerry 7
plunge into free fall
The latest sign of the company's sales woes comes as Canadian manufacturing partner Celestica Inc. (
) announced it would "wind down" production of BlackBerries and commit to "restructuring" to produce more popular devices -- like Android smartphones.
RIM is accumulating a
soaring inventory of unsold handsets
and its CEO Thorsten Heins talked about
"streamlining" his company's workforce
and supply chain. Apparently part of that process is to bid farewell to one of the company's longest term domestic manufacturing partners.
It's no big loss to Celestica, though. Celestica expects revenue of between $1.65B and $1.75B USD -- and it only expects a $35M USD hit from the RIM phaseout.
The exodus from RIM is not limited to customers and suppliers. RIM has also seen many of its most
promising executive talents jump ship
to more successful firms, as it's been left to
make due to with castoffs
from other bankrupt or struggling firms.
It seems that RIM will likely survive long enough to deliver BB10 out of sheer stubborn will, if nothing else. But amid mounting financial losses and a complete dissolution of the company's assets from head to tail, the question will be what will be left of it when it gets there.
This article is over a month old, voting and posting comments is disabled
RE: Android phone?
6/18/2012 6:40:43 PM
they didn't act at all until 2010
This sleeping under the pillow was idiotic, I agree, but jury is still out on how late they really are, too much or comeback is still possible.
RE: Android phone?
6/18/2012 8:27:49 PM
OK, after seeing new MS Surface I think jury is now closer to the negative conclusion on RIM's fate ;) That's some killa competitor for Playbook right there. Man if only RIM knew Bellmer would be so fickin' cunning...
RE: Android phone?
6/19/2012 8:34:29 AM
The Surface didn't change anything. The Playbook lost money. Lots of money. If it went away it wouldn't do anything to change RIM's fate. RIM needed to have a competitive phone a year ago, not 6 months from now... End of story.
"This is about the Internet. Everything on the Internet is encrypted. This is not a BlackBerry-only issue. If they can't deal with the Internet, they should shut it off." -- RIM co-CEO Michael Lazaridis
Unsold BlackBerries Pile Up, Layoffs Near, But RIM CEO Claims All is Well
May 30, 2012, 10:05 AM
RIM Prepares to Cut 2,000 More Jobs as it Tries to Stay Afloat
May 26, 2012, 2:00 PM
Yet Another Talented RIM Executive Jumps From Burning Platform
May 24, 2012, 11:17 AM
RIM Puts LightSquared Castoff in Charge of Marketing; Airs Vague Ad Pitch
May 8, 2012, 4:10 PM
Do or Die: BlackBerry-Maker RIM's Stock at 8 Year Low as BB10 Nears
May 4, 2012, 1:06 PM
Apple Posts Record Fiscal Q3 Profit of $7.7B, Sells 35.2M iPhones
July 22, 2014, 4:57 PM
Quick Note: Mobile Use Surpasses PC in China for First Time
July 22, 2014, 11:18 AM
WSJ: Up to 80 Million iPhone 6 Smartphones to be Produced by Year's End
July 22, 2014, 10:57 AM
Quick Note: NVIDIA’s SHIELD Tablet Gets Official
July 22, 2014, 10:00 AM
Motorola Moto G Successor Reportedly Uncovered, Moto X Discounted by up to $75
July 21, 2014, 1:11 PM
JJ Abrams Unveils X-Wing Starfighter for New "Star Wars" Movie
July 21, 2014, 12:24 PM
Most Popular Articles
Microsoft Kills Entertainment Unit, May Shelve Flagship Lumia "McLaren"
July 18, 2014, 7:40 PM
Boeing 777 Malaysian Airlines Flight 17 Crashes in Ukraine
July 17, 2014, 1:00 PM
FBI Report Suggests That Self-Driving Cars Could Be Used as Rolling Bombs
July 16, 2014, 11:02 AM
Tesla Confirms “Model III” EV with 200+ Mile Range, Blames Ford for Missed "SEX"
July 15, 2014, 9:12 PM
Google Signs Controversial Deal With Pharmaceutical Giant Novartis
July 16, 2014, 7:32 PM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information