Rumor: Amazon May Release New Fire Tablets in Late 2012/Early 2013, Cut Original Fire's Price
June 15, 2012 6:42 PM
The original Kindle Fire's price will supposedly be cut to $150
It is rumored that Amazon may launch two new
models later this year while cutting the price of its original tablet entry.
According to Max Wang at
, who spoke with sources from a supply chain, Amazon is looking to launch a new 7-inch tablet for $199 during the third quarter of the fiscal year. This new tablet is expected to have a better screen resolution than the original at 1280x800.
Amazon will also supposedly release a 10-inch version of its tablet during the fourth quarter of 2012 or first quarter of 2013. The price for this is currently unknown.
An 8.9-inch updated Kindle Fire was reportedly in the works as well, but
said production of this version has already been halted.
With so many new models expected to be released this year, Amazon is also supposedly cutting the price of its original Kindle Fire to $150.
While Amazon has confirmed none of the above yet, it would make sense that Amazon would release a new tablet annually after the success it saw last holiday season with its first Kindle Fire.
The first Kindle Fire was released last November, and
Amazon managed to move 4.7 million units
total in Q4 2011. This was nearly one-third of the volume of Apple, which shipped 15.4 million tablets in Q4 2011. This was a huge feat, considering Apple has been king of the tablets since the iPad's initial release in 2010.
In April 2012, it was reported that
Amazon's revenue increased 34 percent
to $13.18 billion in Q1 2012 with the Kindle Fire nabbing half of the Android tablet market.
"Spreading the rumors, it's very easy because the people who write about Apple want that story, and you can claim its credible because you spoke to someone at Apple." -- Investment guru Jim Cramer
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