Nokia Shakes Up Executive Ranks, Will Eliminate 10,000 Jobs by the End of 2013
June 14, 2012 3:17 AM
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(Source: Paramount Pictures)
All is not well in Nokia Land
Nokia seems to be
riding high in the U.S. with its Lumia 900 smartphone
that runs Microsoft's Windows Phone 7.5 operating system. The company is seeing high demand for its flagship smartphone on AT&T's wireless network and is reportedly in talks with Verizon to expand its market presence in the U.S.
all is not well with Nokia globally
. The company's overall smartphone market share has plunged worldwide
with the most recent figures from IDC
showing that Nokia had just 8.2 percent global smartphone market share for Q1 2012 compared to 24.7% and 29.1% for Apple and Samsung respectively.
Nokia Lumia 900
As a result of its precarious place in the worldwide phone market, Nokia is looking to make some drastic changes to put out the flames on this burning ship. Today, Nokia announced a plan of action that centers around three key goals:
Invest strongly in products and experiences that make Lumia smartphones stand out and available to more consumers;
Invest in location-based services as an area of competitive differentiation for Nokia products and extend its location-based platform to new industries; and
Improve the competitiveness and profitability of its feature phone business.
In an effort to follow through this plan, Nokia looking to its
Lumia brand of smartphones
to showcase its innovative side and reclaim market share back from industry heavyweights like Samsung and Apple. "We intend to pursue an even more focused effort on Lumia, continued innovation around our feature phones, while placing increased emphasis on our location-based services," said Stephen Elop, Nokia president and CEO. "However, we must re-shape our operating model and ensure that we create a structure that can support our competitive ambitions."
Nokia CEO Stephen Elop
Nokia is also shaking up its executive team. Effective July 1, 2012, Juha Putkiranta will become executive vice president of Operations; Timo Toikkanen will take over as executive vice president of Mobile Phones; Chris Weber will service as executive vice president of Sales and Marketing; Tuula Rytila will claim a position as senior vice president of Marketing and Chief Marketing Officer; and Susan Sheehan assume the role as senior vice president of Communications.
Executives on the way out the door effective June 30, 2012 include Jerri Devard (chief marketing officer), Mary McDowell (executive vice president of Mobile Phones), and Niklas Savander (executive vice president of Markets).
Perhaps the most drastic change, however, is Nokia's decision to eliminate 10,000 employees worldwide by the end of 2013. These job losses will come as a result of the closure of Nokia facilities in Finland, Germany, and Canada along with the streamlining of its corporate, IT, and support functions.
"These planned reductions are a difficult consequence of the intended actions we believe we must take to ensure Nokia's long-term competitive strength," added Elop. "We do not make plans that may impact our employees lightly, and as a company we will work tirelessly to ensure that those at risk are offered the support, options and advice necessary to find new opportunities."
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RE: Big mistake
6/15/2012 8:55:34 AM
Agreed. I had my first go of a Windows phone (Lumia 800) the other day and I gotta say its completely lovely. The interface is simple and beautiful. I didnt have much of a chance to use it an anything other than a superficial way, but it was very intuitive and I loved how clean and simple it was.
Sticking with Symbian was a losing strategy. I've seen the latest 'touchscreen' Symbian phones and they are truly horrible.
Being the 'premier' Windows 7 hardware company, similar to how Samsung is with Android, is the right thing to do in their situation. The risk is that WP might never experience double digit market share - this depends on Microsoft.
RE: Big mistake
6/16/2012 5:36:32 AM
If you are currently using an Android phone, look up "Launcher 7" (28,000 rated / 1million+ downloads) its works wonders on my POS Galaxy S phone.
like Android's UI: Tiny little grid icons like iPhone. To dial a number or contact list, you have to AIM your finger at one of 5 little titty bitty buttons on the screen.... OMG, like the 4x4 grid icons aren't small enough already (I'm a man, I don't have child fingers). The 2x4 grid of WP7 makes great sense on a 4" or smaller screen.
I never got the hang of having 5-whatever app screens. My main screen would be minimal with 5 apps (Camera, contacts, text) so I have dead space if I missed. But did I have gallery on screen 2 or 4? Which screen am I on? etc.
You can customize your tiles beyond the ability of an actual WP7 or WP8 phone such as the following:
1 - On your ALL APPS screen, you can choose which apps to hide. Such as all the stupid at&t apps you can't uninstall (Yeah, I should root this, but it works - mostly)
2 - Tell L7 (launcher 7) to rotate the titles to the phones position... they look great, never upside down.
3 - Custom colored tiles: I have my base color (dark blue for now), but my DIAL tile is GREEN (street sign green). I have my Internet/Gmail tiles semi-transparent. Messaging a lite shade of blue. GPS map is dark green. Everything else, default.
Without reading or much effort, I easily find what I need. The CLOCK tile actually shows me the time in large numbers (I DL an Android widget) I wish they were an Android clock that would also display the NEXT alarm event.
4) You can choose a background besides BLACK. It an be WHITE, it can be a wallpaper (I recommend a dark one still).
5) The battery shows % instead (user option, which I prefer).
So I think the Lumia 800 is a beautiful phone, its smaller than the usual giant phones these guys keep making bigger year after year... But at&t is not selling it (idiots) and the specs on all Nokia phones are 2 years old. Why would I want a NEW 2-year old phone?
I think I'll get some other Android phone, stick Launcher 7 and keep using it... :(
Give Launcher7 a try... I've been using it for a year, its simply great to use.
"This week I got an iPhone. This weekend I got four chargers so I can keep it charged everywhere I go and a land line so I can actually make phone calls." -- Facebook CEO Mark Zuckerberg
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