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  (Source: Paramount Pictures)
All is not well in Nokia Land

Nokia seems to be riding high in the U.S. with its Lumia 900 smartphone that runs Microsoft's Windows Phone 7.5 operating system. The company is seeing high demand for its flagship smartphone on AT&T's wireless network and is reportedly in talks with Verizon to expand its market presence in the U.S.
 
However, all is not well with Nokia globally. The company's overall smartphone market share has plunged worldwide with the most recent figures from IDC showing that Nokia had just 8.2 percent global smartphone market share for Q1 2012 compared to 24.7% and 29.1% for Apple and Samsung respectively.


Nokia Lumia 900
 
As a result of its precarious place in the worldwide phone market, Nokia is looking to make some drastic changes to put out the flames on this burning ship. Today, Nokia announced a plan of action that centers around three key goals:
  • Invest strongly in products and experiences that make Lumia smartphones stand out and available to more consumers;
  • Invest in location-based services as an area of competitive differentiation for Nokia products and extend its location-based platform to new industries; and
  • Improve the competitiveness and profitability of its feature phone business.
In an effort to follow through this plan, Nokia looking to its Lumia brand of smartphones to showcase its innovative side and reclaim market share back from industry heavyweights like Samsung and Apple. "We intend to pursue an even more focused effort on Lumia, continued innovation around our feature phones, while placing increased emphasis on our location-based services," said Stephen Elop, Nokia president and CEO. "However, we must re-shape our operating model and ensure that we create a structure that can support our competitive ambitions."


Nokia CEO Stephen Elop

Nokia is also shaking up its executive team. Effective July 1, 2012, Juha Putkiranta will become executive vice president of Operations; Timo Toikkanen will take over as executive vice president of Mobile Phones; Chris Weber will service as executive vice president of Sales and Marketing; Tuula Rytila will claim a position as senior vice president of Marketing and Chief Marketing Officer; and Susan Sheehan assume the role as senior vice president of Communications.
 
Executives on the way out the door effective June 30, 2012 include Jerri Devard (chief marketing officer), Mary McDowell (executive vice president of Mobile Phones), and Niklas Savander (executive vice president of Markets).
 
Perhaps the most drastic change, however, is Nokia's decision to eliminate 10,000 employees worldwide by the end of 2013. These job losses will come as a result of the closure of Nokia facilities in Finland, Germany, and Canada along with the streamlining of its corporate, IT, and support functions.

"These planned reductions are a difficult consequence of the intended actions we believe we must take to ensure Nokia's long-term competitive strength," added Elop. "We do not make plans that may impact our employees lightly, and as a company we will work tirelessly to ensure that those at risk are offered the support, options and advice necessary to find new opportunities."

Source: Nokia



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RE: Big mistake
By JasonMick (blog) on 6/14/2012 1:33:04 PM , Rating: 2
quote:
Interesting. Thus if you have two friends, then 50% is switching from iOS and 50% is switching from Android. If you have 100 friends then 1% is switching from iOS and 99% are switching from Android. Either way, it looks like your other non iOS favorite platform is going to take the biggest hit if your possible future is true.
I don't have favorite platforms... I root for whoever is best. I'm all about survival of the fittest.

Right now I believe Microsoft is leading in the GUI dept. followed closely by Google. Apple trails in GUI, but probably has best core apps (though its latest additions like maps look pretty horrible). In terms of 3rd party apps Google and Apple are obviously neck-and-neck, with Microsoft a bit behind.

That's not to say WP8 lacks apps, but some key hit titles I expect on other platform either are only available as "clones"/similar apps, or simply aren't present (e.g. there's some spider game, but no Cut the Rope). In other words, at present each platform has some aspects working in its favor. For me I don't have time to play a ton of apps, so I picked Windows Phone as it strikes a nice balance between a great UI and strong core apps, which let's me get basic tasks done fast.

As for the WP8 tentative acquirer breakdown...

To give hard numbers, of my 10 or so close friends, I've talked to about 6 about their upcoming phone purchases -- two are sticking with Android, two are planning to switch from Android to WP8, and a fifth is switching from iPhone to WP8. A sixth -- I think owns an iPhone (they did at one point, at least) -- so it actually may be 50-50 for Android abdicators vs. iPhone abdicators.


RE: Big mistake
By TakinYourPoints on 6/15/2012 1:40:19 AM , Rating: 1
quote:
In terms of 3rd party apps Google and Apple are obviously neck-and-neck


Obviously...

http://blog.flurry.com/bid/85911/App-Developers-Si...


"Game reviewers fought each other to write the most glowing coverage possible for the powerhouse Sony, MS systems. Reviewers flipped coins to see who would review the Nintendo Wii. The losers got stuck with the job." -- Andy Marken














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