quote: Additionally, the lack of ability for consumers to purchase ala-carte programming is KILLING the cable industry. The execs swear up and down that they have to sell "packages" or the costs will be too high for consumers to afford. I beg to differ. People who want ESPN will pay for ESPN--no matter if they have to buy a package or if they can buy ala-carte. The cost of each individual channel bears a price commensurate with whatever that channel provider wants to charge. Price yourself out of the range of most consumers, and demand for your product dries up. If some channels can't be sold at $.01 per month, then that's a big indicator that people aren't interested in that channel--and by rights, said channel should cease to exist.